7 September 2015 | Volume 42 - Issue No:08   Facebook Twitter YouTube YouTube
 
 
 
 
iWorld | Social Media
Twitter most popular source for breaking news updates: study
The study by American Press Institute and research lab DB5 takes a look into the psyche of twitteratis.
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Achchai ki ek alag chamak hoti hai: Rajnigandha Silver Pearls
 
 
 
Storyboard:

In the new TV ad film, conceptualized and created by Dentsu Marcom, Priyanka Chopra is shown introspecting on her life and on what people say of her. She mulls over these things as she climbs down a majestic staircase in a grand hotel. The film ends with a simple, spontaneous act of goodness where she helps a hotel staff member. With this, she deduces what goodness is actually all about: 'Not what people say about you, but what you do.' What makes the film stand out is that perhaps for the first time in the Indian advertising industry, a celebrity is shown pondering over and deriding herself. Only towards the end of the film does the theme change as Priyanka articulates that it doesn't matter what people say about you as long as you are on the path of righteousness.

 
 
 
Purpose of the ad:

Rajnigandha Silver Pearls, the popular mouth freshener brand from the multi-diversified conglomerate, Dharampal Satyapal Limited (DS Group) has launched its new TV ad campaign. Featuring the brand ambassador and Bollywood diva, Priyanka Chopra for the second time, the TVC takes forward and firmly re-establishes the brand's core communication and philosophy: Achchai ki ek alag chamak hoti hai..

 
National Creative Director:
Titus Upputuru
 
Creative Team:
Titus Upputuru, Jitendra Kaushik, Vishal Mittal, Vivek Verma
 
Account Management:
Sunita Prakash, Payal Dhawan, Ayesha Mehra
 
Planning:
Rabia Sooch
 
Director of the film:
Llyod Baptista
 
Director of Photography:
Tassaduq
 
Producer:
Ishaan, Amit
 
Music:
Hanif Shaikh
 
Photography (print):
Prasad Naik
 
Producer (print):
Allan
 
Medium:
TV, Digital, Print
 
 
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MAM | Media and Advertising
Edelweiss Group signs Saina Nehwal as brand ambassador
In a multi crore deal, Edelweiss has emerged as the primary sponsor of the badminton star.
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MAM | Media and Advertising
Faasos launches ad campaign with 2 new TVCs
Both TVCs reflect the ease of ordering food by simply telling the consumer to leave their food worries to Faasos.
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Movies | Hindi
Kerala gets its first animation VFX & 3D conversion studio
The studio set across 16000 sq.ft space will cater to deliver high quality 2D/3D animation, visual effects and stereoscopic 3D content conversion.
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People | Talking Point
In conversation with Cyrus Oshidar

In this episode of Talking Point, Exec Lifestyle chats up Cyrus Oshidar. Touted as one of the 10 most influential people from advertising world in India, Oshidar is

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People | Exec Speak Style | Beauty/Fashion
'Retail remains a challenge for footwear in India:' Metro Shoes chairman Rafique Malik
"If I do an inventory, I think I own 300 pairs of shoes" : Sonu Sood
 
 
 
 
 
   
 
 
   
   
   
   
 
iWorld | Social Media
Twitter most popular source for breaking news updates: study
 
MAM | Media and Advertising
Edelweiss Group signs Saina Nehwal as brand ambassador
 
MAM | Media and Advertising
Mobile Marketing Association reveals speaker list for 4th MMA Forum India
 
Television | TV Channels
Discovery Channel commemorates 50th anniversary of India-Pak 1965 war
 
Television | TV Channels
Zee Studio to air blockbuster movies back to back in September
 
Television | TV Channels
British actor Benedict Cumberbatch on CNN's 'Talk Asia'
 
Television | TV Channels
FX launches TV show 'The Affair: A concoction of emotions' on 4 September
 
DTH | DTH Operator
DTH operators woo customers with lucrative offerings
 
Movies | Regional
Marathi film industry poised for growth with superior content
 
Cable TV | Multi System Operators
DAS: A mirage that moves farther, the closer one gets to it
 
Movies | Hindi
Kerala gets its first animation VFX & 3D conversion studio
 
iWorld | Social Media
Twitter most popular source for breaking news updates: study
 
Television | TV Channels
MIB yet to clear DD's proposal on 24x7 TV channels in all NE states
 
MAM | Media and Advertising
Faasos launches ad campaign with 2 new TVCs
 
- Lalit Modi faction planning action against ad-hoc body formed by BCCI
- Man weds food processor, says he is inspired by TV ad
  Source: First Post
   
- Report now pegs BBMP ad tax loss at Rs. 6,200 crore
- Nissan turns to luxury SUV to build brand
Source: The Hindu
   
- Google: Your Latest Ad Also Moves Us South Asians To Tears
Source: Countercurrents.Org
   
- YouTube to provide viewability of ads to advertisers: FT
Source: Reuters
   
- Virat Kohli's fashion brand WROGN plans retail expansion

Source: ET

   
- Andhra CM Seeks Promotion of 'Brand Vizag'

Source: New Indian Express

   
- Cherie under the microscope again as Brand Blair suffers another bad week

Source: HITC

   
- PCB keen to rope in Akram as T20 league's Brand Ambassador

Source: News Nation

   
- Recipe for success: Served hot, promises Zomato

Source: FE

 
- The Paradox of Apple News and iOS 9 Ad-Blocking
Source: Wired
   
- Mining industry's new 'coal is amazing' TV ad labelled desperate
Source: The Guardian
   
- CNN boosts ad rates for debate -- Trump claims credit
Source: Fortune
   
- New poll suggests Justin Trudeau 'Just not ready' ad is effective among voters

Source: Global News

   
- Widely Cited Ad Blocking Study Finding $21.8 Billion Loss Is Incorrect
Source: Buzz Feed
   
  'Quite simply unbelievable': Alan Jones fronts ad campaign opposing Abbott government plan
Source: SMH
   
  New ad campaign fat-shames Chipotle restaurants
Source: AJC
   
  New Report Documents Anti-Israel Ad Campaigns Sprouting Up All Over America
Source: Algemeiner
   
  Forza Motorsport 6's TV ad overflows with references to classic racing games
Source: VB
     
MOVIES | Hindi
Kerala gets its first animation VFX & 3D conversion studio
The studio set across 16000 sq.ft space will cater to deliver high quality 2D/3D animation, visual effects and stereoscopic 3D content conversion.
continue reading...
 
MOVIES | Hollywood
Director Brian De Palma to get lifetime award at 72nd Venice Film Fest
The award will be given on 9 September in the Palazzo del Cinema. The documentary De Palma by Noah Baumbach and Jake Paltrow will be screened out of competition.
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