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| MAM | Media and Advertising |
| Amitabh Bachchan joins campaign to give up LPG subsidy |
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Acknowledging the gesture, Petroleum and Natural Gas Minister Dharmendra Pradhan said that such a noble gesture by Bachchan would surely inspire many others to join GiveItUp, a movement committed to bring smiles to millions of poor households by providing them access to clean fuel (LPG).
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| Irreconcilable Differences: Kohler campaign |
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| Storyboard: |
The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign is a TVC on irreconcilable differences directed by the experienced Vinil Mathews, from Breathless Productions, who also directed the hit feature film Hasee toh Phasee. Interestingly this TVC shows how the new, unique and luxurious toilet – The Veil helps in reconciling a millionaire couple going through separation.
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| Copywriter : |
| Shreyansh Byala |
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| Vice President Client Services: |
| Kabir Singh Baidwan |
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| Account Supervisor : |
| Arjun Shankar |
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| Vice President Planning: |
| Sarabpreet Bedi |
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| Planning Director: |
| Saumya Baijal |
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| Language: |
| English |
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| Duration : |
| 40 second |
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| Medium: |
| TV, Digital |
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| Purpose
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With the concept of toilet millionaire seeing a rise around the globe, Kohler - a global leader in kitchen and bath designs unveils their new campaign titled 'Irreconcilable Differences'. As a part of this exciting campaign, Kohler showcases their commitment to design & technology by introducing yet another differentiated product - The VeilIntelligent Toilet. The Veil combines thoughtful design, powerful performance and user friendly functionality, giving a unique, innovative and luxurious experience to consumers. |
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| Production House: |
| Breathless Films |
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| Director: |
| Vinil Mathew |
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| Producer : |
| Swadha Shetty |
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| Agency: |
| Ogilvy & Mather, Gurgaon |
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| President : |
| Kapil Arora |
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| Executive Creative Director : |
| Ajay Gahlaut |
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| Senior Creative Director: |
| Nitin Srivastava |
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| Associate Creative Director : |
| Amrish Kondurkar |
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| Television | TV Channels |
| Viacom18 Digital Ventures names Monika Shergill as content head |
Gandhi said, "We are delighted to have Monika Shergill on board to drive the content initiatives for our digital business. She brings with her a wealth of experience in content development and creative strategy, which, we believe, will enable us to create differentiated and compelling offerings across audience groups."
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