24 September 2015 | Volume 42 - IssueNo:21   Facebook Twitter YouTube YouTube
 
 
 
 
MAM | Media and Advertising
Madison Media wins multiple accounts
In Bangalore, the agency has won the accounts of ilovediamonds.com and Phaneesh Murthy's healthcare portal zigy.com. The agency has also won Delhi based shoe company Aerobok with the brand Aqualite.
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Irreconcilable Differences: Kohler campaign
 
 
 
Storyboard:

The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign is a TVC on irreconcilable differences directed by the experienced Vinil Mathews, from Breathless Productions, who also directed the hit feature film Hasee toh Phasee. Interestingly this TVC shows how the new, unique and luxurious toilet – The Veil helps in reconciling a millionaire couple going through separation.

 
Copywriter :
Shreyansh Byala
 
Vice President Client Services:
Kabir Singh Baidwan
 
Account Supervisor :
Arjun Shankar
 
Vice President Planning:
Sarabpreet Bedi
 
Planning Director:
Saumya Baijal
 
Language:
English
 
Duration :
40 second
 
Medium:
TV, Digital
 
 
Purpose of the ad:

With the concept of toilet millionaire seeing a rise around the globe, Kohler - a global leader in kitchen and bath designs unveils their new campaign titled 'Irreconcilable Differences'. As a part of this exciting campaign, Kohler showcases their commitment to design & technology by introducing yet another differentiated product - The VeilIntelligent Toilet. The Veil combines thoughtful design, powerful performance and user friendly functionality, giving a unique, innovative and luxurious experience to consumers.

 
Production House:
Breathless Films
 
Director:
Vinil Mathew
 
Producer :
Swadha Shetty
 
Agency:
Ogilvy & Mather, Gurgaon
 
President :
Kapil Arora
 
Executive Creative Director :
Ajay Gahlaut
 
Senior Creative Director:
Nitin Srivastava
 
Associate Creative Director :
Amrish Kondurkar
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MAM | Media and Advertising
AAAI kickstarts partnership with Subhas Ghosal Foundation lecture series with Shekhar Gupta
The first lecture will be given by veteran journalist Shekhar Gupta of the Walk The Talk fame.
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MAM | Media and Advertising
GroupM to only work with partners using TAG anti-piracy services to stop ad fraud
GroupM's media investments on behalf of clients are approximately $106 billion (RECMA 2014); the company's action will make a significant impact on pirated content trafficking worldwide.
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Regulators | I&B Ministry
Adcap case to be heard on 27 November, Court informed matter under discussion with MIB
The NBA sought the adjournment on the ground that the matter was under discussion with the Information and Broadcasting Ministry to seek certain clarifications.
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Regulators | TDSAT
BECIL to audit Mumbai's Home Systems, Star directed not to disconnect signals: TDSAT
 
Cable TV | Multi System Operators
Hathway - MSM Media Distribution resolve differences, end dispute
 
Television | TV Channels
Emmy Award winning show 'The Voice' is Back On AXN
 
Television | TV Channels
Vijay TV to air second edition of Television Awards
 
Television | TV Channels
ABP news & Hindustan gear up for upcoming action in Hindi belt
 
Television | TV Channels
Star World Premiere HD to simulcast 23 shows in India with US
 
MOVIES | Hindi
Carnival Cinemas targets 1000 screens by 2016; to foray into film production & distribution
 
MAM | Marketing
Will Apple's iOS 9 adblocker kill mobile ads?
 
Television | TV Channels
Romedy Now completes 2 years; commands 58% share in English GECs
 
Regulators | TDSAT
TDSAT asks Bangalore MSO not to cut signals of local association's LCO members
 
- iPhone ad blocking apps will 'only' cost $1 billion in lost advertising revenues
Source: BI
   
- Mobile ad retargeting startup SilverPush raises $1.2M
Source: VC Circle
   
- Bury Differences, World Body Ad-hoc Committee to Indian Boxing Family
Source: NDTV
   
- Mobile Ads Grow 279% , Mobile Web Overtakes Mobile Apps In Terms Of Advt Growth: Report
Source: Trak.in
   
- Check out these stills of Amitabh Bachchan from an ad shoot

Source: Pink Villa

   
- Ad-blocking on iPhones chips at website money model

Source: Asian Age

   
- Facebook to Lead ad:tech New York Day One Afternoon Keynote Session with Precision Strategies and Rising Tide Interactive

Source: Promotion World

   
- Former Dentsu CEO Arijit Ray launches new advertising agency
- Pakistani designer brand Sana Safinaz enters Indian market

Source: ET

   
- Govt Plans Increased Advertising on Swachh Bharat Mission's Anniversary

Source: Ad Age India

   
- What's the difference between content marketing and native advertising?

Source: Your Story

   
- Uninor Unveils New Global Identity, Changes Brand Name to Telenor

Source: FE

 
- Cinnamon Toast Crunch Created a Selfie Spoon to Help You Snap the Perfect Breakfast Pic
- Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy
- Can Fox's Empire Continue to Rise in Season 2 After Becoming a Midseason Sensation?
- Facebook Brings 360-Degree Virtual Reality Videos to News Feeds
Source: Ad Week
   
- Cost of ad-blocking will only be $1 billion, research firm says
Source: Fortune
   
- Justin Trudeau takes back seat to 'star' candidates in new Liberal ad

Source: CBC

   
- Miley Cyrus MAC ad avoids ban after complaints it was overtly sexual
Source: The Guardian
   
- Ad Blocking and the Future of the Web
Source: Observer
   
- Fiorina PAC defends abortion comments in graphic ad
Source: Fox News
   
- Mobile user acquisition: Ad networks teaming up in 'Collective' to share data on mobile gamers
Source: VB
   
- WPP urges Google to tackle problem of fake ad views
Source: FT
   
- Fiala ad knocks Akshar's facial hair
Source: Press Connects
   
- Fall TV Season Opens Onto a Shifting Ad Landscape
Source: NY Times
     
MOVIES | Hindi
Actors give up fees to remake 'Albert Pinto Ko Gussa Kyun Aata Hai'
Director Soumitra Ranade gives them partnership in film instead of fee.
continue reading...
 
MOVIES | Hollywood
You're Hired: 'The Celebrity Apprentice' tells Arnold Schwarzenegger
Schwarzenegger steps into the shoes of erstwhile host Donald Trump, who, in his role as host of the seven seasons ofThe Celebrity Apprentice, helped raise more than $15 million for charity.
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