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| Storyboard: |
The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign is a TVC on irreconcilable differences directed by the experienced Vinil Mathews, from Breathless Productions, who also directed the hit feature film Hasee toh Phasee. Interestingly this TVC shows how the new, unique and luxurious toilet – The Veil helps in reconciling a millionaire couple going through separation.
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| Copywriter : |
| Shreyansh Byala |
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| Vice President Client Services: |
| Kabir Singh Baidwan |
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| Account Supervisor : |
| Arjun Shankar |
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| Vice President Planning: |
| Sarabpreet Bedi |
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| Planning Director: |
| Saumya Baijal |
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| Language: |
| English |
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| Duration : |
| 40 second |
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| Medium: |
| TV, Digital |
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| Purpose
of the ad: |
With the concept of toilet millionaire seeing a rise around the globe, Kohler - a global leader in kitchen and bath designs unveils their new campaign titled 'Irreconcilable Differences'. As a part of this exciting campaign, Kohler showcases their commitment to design & technology by introducing yet another differentiated product - The VeilIntelligent Toilet. The Veil combines thoughtful design, powerful performance and user friendly functionality, giving a unique, innovative and luxurious experience to consumers. |
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| Production House: |
| Breathless Films |
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| Director: |
| Vinil Mathew |
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| Producer : |
| Swadha Shetty |
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| Agency: |
| Ogilvy & Mather, Gurgaon |
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| President : |
| Kapil Arora |
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| Executive Creative Director : |
| Ajay Gahlaut |
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| Senior Creative Director: |
| Nitin Srivastava |
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| Associate Creative Director : |
| Amrish Kondurkar |
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