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| Storyboard: |
The brief to Ogilvy was to bring alive the key proposition of Vodafone Doubles' offer. The key consideration for the campaign was to ensure quick connect with the TG through simple stories and rapid awareness to drive for the offer performance.
The communication is based on the Insight that users often 'shackle' their data usage due to the worry of 'running out of allowance'.The Creative Idea of the Communication is thus around More Allowance being equal to More Fun, and the TVC brings this alive through a simple story of individuals experiencing the unrestricted joys of unshackled data usage.
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| Account Management team: |
| Manish Tilwani, Bhawana Choudhary, Shailee Mehta, Darshani Nene |
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| Planning: |
| Anoop Menon |
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| Production House: |
| Nirvana films |
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| Director: |
| Rajiv Rao |
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| Producer: |
| Sunitha Ram |
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| Medium: |
| TV, Digital, Print, OOH |
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| Purpose
of the ad: |
The Vodafone Doubles 360 campaign went live on 8 August, 2015 with an objective to create a value proposition in the prepaid segment. The first TVC 'Vodafone Smitten' helped to create rapid awareness for the 'Double Data' offering. The second commercial 'Vodafone Jokester' will go on air today - 27th August, 2015 and aims to deliver conversions for the 'Double Validity' proposition. |
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| Client: |
| Vodafone India |
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| Agency: |
| Ogilvy & Mather |
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| National Creative Director : |
| Rajiv Rao |
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| Group Creative Director : |
| Kiran Antony |
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| Creative Team: |
| Jigi Dalal, Makarand Berde, Nandini Biswas, Alabhya Vaibhav, Sayan Sen Gupta, Parth Gadhia, Sudhir Pai, Rajdeep Ghosh, Rachit Narang, Devasish Vaghela |
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| Global Clients' Director: |
| Hephzibah Pathak |
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| Senior VP and head of team Vodafone: |
| Hirol Gandhi |
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