09 October 2015 | Volume 42 - IssueNo:32   Facebook Twitter YouTube YouTube
 
 
 
MAM | Media and Advertising
Martin Sorrell pegs WPP's India biz at $600 mn; thrust on organic growth
''We are very aggressive in terms of growth here in India and this year we are expecting to grow by 10 per cent, which is double of the global growth rate (4.8 per cent).
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Irreconcilable Differences: Kohler campaign
 
 
 
Storyboard:

The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign is a TVC on irreconcilable differences directed by the experienced Vinil Mathews, from Breathless Productions, who also directed the hit feature film Hasee toh Phasee. Interestingly this TVC shows how the new, unique and luxurious toilet – The Veil helps in reconciling a millionaire couple going through separation.

 
Copywriter :
Shreyansh Byala
 
Vice President Client Services:
Kabir Singh Baidwan
 
Account Supervisor :
Arjun Shankar
 
Vice President Planning:
Sarabpreet Bedi
 
Planning Director:
Saumya Baijal
 
Language:
English
 
Duration :
40 second
 
Medium:
TV, Digital
 
 
Purpose of the ad:

With the concept of toilet millionaire seeing a rise around the globe, Kohler - a global leader in kitchen and bath designs unveils their new campaign titled 'Irreconcilable Differences'. As a part of this exciting campaign, Kohler showcases their commitment to design & technology by introducing yet another differentiated product - The VeilIntelligent Toilet. The Veil combines thoughtful design, powerful performance and user friendly functionality, giving a unique, innovative and luxurious experience to consumers.

 
Production House:
Breathless Films
 
Director:
Vinil Mathew
 
Producer :
Swadha Shetty
 
Agency:
Ogilvy & Mather, Gurgaon
 
President :
Kapil Arora
 
Executive Creative Director :
Ajay Gahlaut
 
Senior Creative Director:
Nitin Srivastava
 
Associate Creative Director :
Amrish Kondurkar
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MAM | Mam
CommonFloor.com breaks new ground in marketing
According to Malpani, movie integration and activation helps connect with audience on ground as well as reinforce the brand.
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MAM | Media and Advertising
Sidharth Malhotra named New Zealand's tourism ambassador for India
Malhotra's last movie Brothers released last month and he is currently working on two more films.
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Television | TV Channels
BARC week 39: Ten Sports retains top slot; Ind -SA beats WWE in top 5 shows
Life OK with 232855 (000Sums) and Sab with 180566 (000Sums) bagged the fourth and fifth berths respectively.
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Television | TV Channels
Star's 'Aaj Ki Raat Hai Zindagi' set to air from 18 October
 
Television | TV Channels
'FinMin approves Eros' proposal for setting up LLP with Rs 50 lakh FDI
 
Television | TV Channels
MTV to launch 'MTV Big F with Gautam Gulati' - a show about Forbidden Fantasies
 
Television | TV Channels
MSM & ESPN collaborate to launch sports channels in India; Sony Kix rebranded
 
Television | TV Channels
What the MSM-ESPN deal means
 
Television | TV Channels
Viacom18 to launch Nick HD+; readies third localised kids show 'Shiva
 
Television | TV Channels
Reliance Broadcast Network strengthens team with four key hires
 
MAM | Marketing
Martin Sorrell unveils WPP's big ticket plans in India
 
CABLE TV | Multi System Operators
Hinduja's NXT Digital installs Actus broadcast monitoring platform
 
TREGULATORS | TDSAT
TDSAT directs Siti Cable & subsidiaries to unblock signals to 141 Kolkata LCOs
 
- Saas, bahu, but no saazish! A new ad says they can be best friends forever
Source: NDTV AD
   
- Chipotle is the target of another brutal attack ad
- The latest big advertising campaign on Wall Street is targeting whistleblowers
Source: BI
   
- Deepika Padukone and her dad's heart-warming ad will give you feels -watch video!
Source: Bollywood Life
   
- CPM Hopes to Gain Ground in Kozhikode Through Ad-hoc Alliances
Source: New Indian Express
   
- Shah Rukh Khan "Reveals about his Journey" in Aqualite Ad

Source: Bollywood Helpline

   
- How Datawrkz addresses issues in online advertising space

Source: Story

   
- Paper Boat's Advertising Focuses More on 'Innocence' than 'Nostalgia': Neeraj Kakkar
- Delhi High Court Restrains Glenmark from Advertising Anti-Diabates Drug

Source: Ad Age India

   
- Apple Approves iOS App That Blocks Advertisements Across Apps, Webpages
Source: NDTV
   
- HDFC Bank rolls out its largest brand campaign
- Online organic food brand Naturally Yours receives seed funding
Source: EI
   
- Government should allow FDI in multi-brand through PPP: Assocham
- Starwood Hotels & Resorts set to double its Four Points brand footprint in India in 5 years
Source: TOI
   
 
- JCPenney Hires a New Agency to Help Grow the Brand With Middle-Income Shoppers
- AT&T Names Agency Veteran as New Head of Advertising
Source: Ad TV
   
- Google AMP battles ad-blocking, Apple and Facebook by cutting load times

Source: Garvity

   
- Former Top Obama Adviser Calls New Joe Biden Ad "Tasteless"
Source: Mother
   
- Watch Jennifer Aniston bash U.S. airlines in this Emirates ad
Source: Fortune
   
- Why ad blockers are good for the ad industry
Source: CNBC
   
- French TV channel mocked over 'sexist' ad campaign
Source: BBC
   
- Lawrence Lessig Puts Up Ad Before Likely Being Left Off Debate Stage
Source: Time
   
- Verizon to Share 'Super Cookie' Data With AOL's Ad Network
Source: PC
   
- The Ascent Of Ad Blockers Clears The Way For More Engaging Adtech
Source: TC
   
- 'Pan' Hooks the Top Spot as Week's Number One TV Ad Spend
Source: TOI AD
   
- Mossberg: The real trouble with web ads
Source: The Verge
   
- Group supporting O'Malley airs new ad in Iowa ahead of Democratic debate
Source: Baltimore Sun
     
MOVIES | Hindi
Aditya Chopra casts Ranveer Singh in 'Befikre'
Chopra will be donning the director's hat again after a span of seven years.
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MOVIES | Hollywood
Martin Scorsese to receive 2015 Lumiere Award
The third edition of the Classic Film Market will take place from 14 - 16 October.
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