19 October 2015 | Volume 42 IssueNo:38   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Marketing
E-commerce ad wars are the result of marketing myopia: experts
Is competition in e-commerce campaign wars deterring creative innovation? Indiantelevision.com seeks industry opinion.
continue reading...
 
 
 
 
Irreconcilable Differences: Kohler campaign
 
 
 
Storyboard:

The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign is a TVC on irreconcilable differences directed by the experienced Vinil Mathews, from Breathless Productions, who also directed the hit feature film Hasee toh Phasee. Interestingly this TVC shows how the new, unique and luxurious toilet – The Veil helps in reconciling a millionaire couple going through separation.

 
Copywriter :
Shreyansh Byala
 
Vice President Client Services:
Kabir Singh Baidwan
 
Account Supervisor :
Arjun Shankar
 
Vice President Planning:
Sarabpreet Bedi
 
Planning Director:
Saumya Baijal
 
Language:
English
 
Duration :
40 second
 
Medium:
TV, Digital
 
 
Purpose of the ad:

With the concept of toilet millionaire seeing a rise around the globe, Kohler - a global leader in kitchen and bath designs unveils their new campaign titled 'Irreconcilable Differences'. As a part of this exciting campaign, Kohler showcases their commitment to design & technology by introducing yet another differentiated product - The VeilIntelligent Toilet. The Veil combines thoughtful design, powerful performance and user friendly functionality, giving a unique, innovative and luxurious experience to consumers.

 
Production House:
Breathless Films
 
Director:
Vinil Mathew
 
Producer :
Swadha Shetty
 
Agency:
Ogilvy & Mather, Gurgaon
 
President :
Kapil Arora
 
Executive Creative Director :
Ajay Gahlaut
 
Senior Creative Director:
Nitin Srivastava
 
Associate Creative Director :
Amrish Kondurkar
    Watch the Video
 
 
     
Television | TV Channels
Star Plus readies new mythological series 'Siya Ke Ram'
Going by its history of showcasing shows featuring strong, empowered and inspirational women, Star Plus is all set to launch the classic mythological tale of Ram and Sita, albeit from Sita's perspective.
continue reading...
 
Television | TV Channels
B4U acquires overseas distribution rights of Wave Cinemas' six films
The first film in the deal is Main Aur Charles, which stars Randeep Hooda, Richa Chadha & Adil Hussain.
continue reading...
 
MAM | Media and Advertising
Myntra to launch Deepika Padukone's apparel brand
Deepika Padukone's fashion brand to be launched on 20 October exclusively on the Myntra app.
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People | Talking Point
In conversation with Gaurav Modwel

Have a taste of the excitement around ISL's second season, as Talking Point's host Papri Das chats up Gaurav Modwel, the CEO of ISL team FC Pune City and the CEO of Wadhawan Holdings which co-owns the team along with superstar Hritthik Roshan. Modwel shares how tough it is to run a team, the prospect of football league as a business, having new players onboard each season and the question f the hour, should ISL merge with I League to form an extended football league in the country.continue reading...

   
Books Culture & Entertainment
Amish Tripathi: The Success Story of a Storyteller
Mumbai's Bon g Connection
 
 
 
   
 
   
     
TELEVISION | TV Channels
Hotstar tops as online source for sports in top 6 metros: TeleWeb
 
 
Television | TV Channels
Zee Cafe launches America's suspense thriller show The Criminal Minds
 
Television | TV Channels
Star Plus readies new mythological series 'Siya Ke Ram'
 
Television | TV Channels
HooHaa! Amitabh Bachchan all set for 'AKRHZ' launch on Star Plus
 
Television | TV Channels
Colors Kannada to ramp up programming with 'Bigg Boss' & 3 new fiction shows
 
Television | TV Channels
Vivo dials into IPL's title sponsorship as Pepsi fizzles out; BCCI meeting underway
 
Television | TV Channels
Hotstar tops as online source for sports in top 6 metros: TeleWeb
 
Television | TV Channels
Veni, vidi, non vici: Shows that didn't last on TV in 2015
 
MAM | Marketing
E-commerce ad wars are the result of marketing myopia: experts
 
- Deepika Padukone Starrer Ad Tells You Why Diwali is Best Spent with Family
Source: NDTV
   
- Viewers call Pepsi's new ad insensitive
Source: Indian Express
   
- Earbits Unveils New Apps, Still Streams Great Free, Ad-Free Independent Music
Source: Life Hacker
   
- Education ads flunk accuracy test
Source: Telegraph India
   
- Vigyapanti Will Not Only Be About Online Video Ads: Tanmay Bhat, AIB

Source: Ad Age India

   
- Dentsu Aegis Network acquires Fountainhead Entertainment

Source: Campaign India

   
- Media & entertainment sector to touch $100 bn by 2025, says BCG
- Building a global brand
- Apple iPhone 6 No. 1 in BS Brand Derby

Source: BS

   
- Every client should be its own media company: Richard Edelman
- For music apps, expanding user base, not revenue, is the focus area

Source: Live Mint

   
- Chinese mobile phone maker Vivo to ride on brand IPL to gain Indian market share
- Aim to emerge as most-preferred brand in steel bar segment: Sunil Kumar Agarwal, Kay2 Steel

Source: ET

   
- Global shoe brand Steve Madden to add more stores

Source: The Hindu

   
- Meet the woman set to transform India's biggest fashion brand Abu-Sandeep

Source: DNA

   
- 'We will bring the Super 8 brand to India soon'

Source: DH

 
- Facetime: The ANA Masters of Marketing Conference
- Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers
- How Marketers Can Avoid Getting Stuck in a 'Badvertising' Rut
- Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance
Source: Ad Week
   
- Newspapers face up to the ad crunch in print and digital
- Adele teases with new song in X Factor ad break, and internet melts
Source: The Guardian
   
- See Michigan AD Jim Hackett's open letter to Michigan community
Source: BTN
   
- Jeb Bush Releases Donald Trump Attack Ad As He Goes On The Offensive Against The Frontrunner - VIDEO

Source: Bustle

   
- ASA pours cold water on Suzanne Paul ad
Source: Radio NZ.
   
- USC AD Haden goes to hospital after almost collapsing on sideline
Source: Fox Sports
   
- Microsoft and partners revive Mac vs. PC ads -- without mentioning Mac
Source: C Net
   
- Moms of two Benghazi casualties call anti-Clinton ad 'cruel,' 'callous'
Source: Boston Herald
   
- AD want Brussels to stop bird trapping pending court action
Source: Malta Today
   
- Bell runs 1st TV ad; Ferner decries loss of state, federal aid
Source: Toledo Blade
   
- SMI figures show ad market down 2.8 per cent in September
Source: Mum Brella
     
MOVIES | Hindi
Navin Shetty's Nube Studios gets new Baselight facility
The colour-driven facility is providing services for commercials, music videos, television and film throughout the region.
continue reading...
 
MOVIES | Hollywood
Warner Bros, Legendary plan 'Godzilla,' 'King Kong' trilogy
Legendary and WB Pictures will unite Godzilla, King Kong and other iconic monsters.
continue reading...
 
         
   
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