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| Storyboard: |
It starts with the husband waking up on the sound of alarm clock and rushes to wake his children. While the boy goes to have a bath in hot water the little girl rushes to get clothes ironed. The husband in themeantime starts getting the breakfast ready. The viewers are kept guessing as to what is happening. Just when the wife enters thekitchen is the suspense revealed when the husband says that 9 years ago she had sacrificed her career for the family and today is her first day with her new job. The gratitude of the family is perfectly captured by the son holding her freshly ironed dress and says that this is their return gift.
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| Purpose
of the ad: |
It's only when thehouse has fans, lights, mixers, irons, cookers and other appliances does the house become a home. The vast Bajaj Electricals Ltd. range of appliances has been a part of the Indian families and home for the past 75 years and we are nothing less than family. This was the genesis of the new campaign thought "We are family".' |
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| Director : |
| Prashant Issar |
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| Producer: |
| Radhika Sawney |
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| Production House : |
| Tubelight Films |
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| Creative Agency : |
| Onads Communications |
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| Medium : |
| TV, Digital |
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