4 November 2015 | Volume 42 IssueNo:49   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Marketing
Q2-2016: PVR net profit up 347% at Rs 41.1 crore
Indian motion picture exhibition, production and distribution house PVR Limited (PVR) reported more than fourfold increase in profit after tax (PAT) in the quarter ended 30 September, 2015 (Q2-2016, current quarter) as compared to the corresponding year ago quarter.
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Lava's Pixel V2 campaign
 
 
 
Storyboard:

The television commercial features Subi Samuel as the protagonist who being an ace photographer himself, talks about the importance of a good camera smartphone which will allows users to capture perfect moments every day. The campaign is targeted at the young and upwardly mobile that live and celebrate every moment.

 
 
Purpose of the ad:

Lava International Limited launched a new campaign today featuring one of India's leading lifestyle photographer, Subi Samuel wherein he is seen endorsing Lava's recently launched smartphone, Pixel V2

 
Creative agency:
Shop Advertising
 
Chief Creative Officer:
Naved Akhtar
 
Director :
Anders Hallberg
 
Medium:
TV, Digital, OOH
 
    Watch the Video
 
 
     
MAM | Marketing
Q2-2016: Jagran Prakashan YoY revenue up 19%; Radio City Op revenue up 8.3%
Indian publishing group Jagran Prakashan Limited (JPL) reported 19.1 per cent growth in consolidated operating revenue in the quarter ended 30 September, 2015 (Q2-2016, current quarter) to Rs 519.5 crore as compared to the Rs 436.3 crore in Q2-2015 and eight per cent more than the Rs 481.15 in Q1-2016
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MAM | Media and Advertising
Mindshare bags media duties of Byju's Classes
Mindshare has bagged the media duties for Byju's - The Learning App. The account will be handled out of the agency's Mumbai office.
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MAM | Media and Advertising
O&M wins CLIO Network of the Year for 4th consecutive year
Ogilvy & Mather was named Network of the Year at the 56th Annual CLIO Awards held recently at the American Museum of Natural History.
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Cable TV | Multi System Operators
Shift to broadband in US cable industry will mitigate TV subscriber loss: Moody's
 
Television | TV Channels
Multi Screen Media rebrands as Sony Pictures Networks
 
 
Television | TV Channels
Sporty Solutionz's plea admitted in Delhi High Court
 
Technology | Hardware
Technicolor to acquire Cinram's DVD business for Euro 35 - 40 million
 
Television | TV Channels
India TV ropes in Paritosh Joshi as CEO
 
Television | TV Channels
iTV Network ups Varun Kohli as India News CEO
 
Television | TV Channels
HomeShop18 hops on to DD FreeDish DTH platform
 
Movies | Hindi
Eros International shares hit one year low; hires law firm to conduct internal review
 
Television | TV Channels
Multi Screen Media rebrands as Sony Pictures Networks
 
MAM | Media and Advertising
Arre to launch provocative docu-reality series on gender-swap
 
- CBS eyes ad-free version of streaming digital offering
- Clinton renews push for gun restrictions in new ad, campaign stop
Source: Reuters
   
- Indian ads on Pakistan websites: Ad and sense in digital space
- Facebook's Sudden Advertising Blitz is Puzzling
Source: Indian Express
   
- There's an easy trick to get YouTube's ad-free version on your iPhone for $3 cheaper
Source: BI
   
- Namaste India: Check out Lionel Messi's first Indian ad
Source: DNA
   
- Price rigging in designer label: Ad exec cleared of cheating

Source: Mumbai Mirror

   
- Ad in NZ publication 'does not reflect behaviour of all New Zealanders'

Source: IB Times

   
- Jaya, Amitabh Bachchan to feature in new jewellery ad

Source: Zee News

   
- Urban Ladder aims to touch emotional chords with ad film

Source: Bollywood Helpline

   
- Claymotion is taking Predictive Analysis in Mobile Advertising to next level !

Source: Tech Story

   
- Hyatt Regency launches advertising campaign in Asia Pacific
Source: FE
   
- Why e-commerce firms advertise offline
Source: TOI
   
- Hero Cycles launches new advertising campaign with Arjun Kapoor for 'Hero Sprint bike RXR' Cycles
Source: India Blooms
 
- Vice Will Take Over A+E Networks' H2 Next Year, Rebranding It as Viceland
- GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion
- Why a TV Veteran Says the Future of Advertising Is in Digital Media
- The North Face Gave These Shoppers a VR Experience That Suddenly Got Awesomely Real
Source: Ad Week
   
- Jeb Bush's new ad touting his record in Florida doesn't say what he did in Florida
Source: Vox
   
- Fox Rolls Out TrueX Ad Formats On Hulu
- Online Advertising Fraudsters Turn to 'Ad-Injection' Scams
Source: WSJ
   
- PayPal Christmas ad gets hundreds of complaints it implies Santa isn't real
- BMW ad banned for encouraging irresponsible driving
Source: The Guardian
   
- Hillary Clinton Calls for Gun Control in New Ad
Source: Time
   
- Les Moonves Sees Rosy Prospects For CBS From Ad Sales And 'Star Trek'
Source: Dead Line
   
- Watch: George Clooney's First U.S. Ad for Nespresso
Source: Fortune
   
- Amazon's first brick-and-mortar store: One big ad for the Amazon app
Source: ars technica
   
- Firefox now blocks ads and trackers in Private Browsing mode
Source: The Verge
   
- Regulators warn Digicel over ad-blocking Google and Facebook
Source: Irish Times
     
MOVIES | Hindi
Eros International shares hit one year low; hires law firm to conduct internal review
MUMBAI: Leading Indian film studio Eros International Media is fighting back to save its image and reputation.
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MOVIES | Hollywood
Twentieth Century Fox & Imax ink maiden multi-film deal
MUMBAI: Twentieth Century Fox and Imax Corporation have entered into their first long-term, multi-picture agreement.
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