The story is set-up at a shooting scene for a film, where a crowd has gathered to watch the shooting. A young guy is there to see his favourite actress. At the shoot the actress throws a tantrum as it's too hot, and the film crew get searching for a fan. Our protagonist uses the situation to his benefit to get close to the actress by presenting himself as a 'fan' (a dual play on the word 'Fan') - thanks to his cool fresh breath post chewing Center fresh he poses as a pedestal fan, blows fresh cool air and mesmerizes the actress and wins her attention.

The brands quest for delivering the best mint gum experience has led to the launch of an even fresher Center Fresh - the same great taste, now with a higher level of cooling. To highlight this innovation and further strengthen 'freshness' credentials for the brand, PVM and Ogilvy & Mather have together developed a new campaign for the brand that communicates the product improvement in an interesting and unique manner. The new campaign with a new tag line 'Chali hawa mastani' communicates the product benefit of 'freshness and coolness'.