Storyboard: |
The ad sees a young boy throwing flower petals from his balcony at girls and women passing below his building. His mother, noticing his act, shares a similar story of how she had to face sexual harassment at the hands of some young boys who were throwing popcorns at her. The boy realizes his wrong doing. |
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Production House: |
Little Lamb Films |
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Director: |
Bauddhayan Mukherji |
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Production Planner: |
Monalisa Mukherji |
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Producer: |
Vishal Patel |
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Medium: |
Electronic, Dgital |
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Language: |
Hindi |
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Purpose
of the ad: |
The task at hand was to go beyond creating awareness. Society needed a solution. To talk to these young men, the agency decided to partner with the greatest influences in their lives - their mothers. It was important for every son to realise even his mother is not spared. So the agency invited mothers to share their sexual harassment stories with their sons. |
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Client: |
Breakthrough India |
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Agency : |
Ogilvy & Mather, Mumbai |
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Creative team: |
Zenobia Pithawalla, Mihir Chanchani, Vikram Shah, Ambadas V Wadisheria |
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Client Servicing: |
Kunal Dangarwala |
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