26 November 2015 | Volume 42 IssueNo:63   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Marketing
#SnapdealForIndia faces #AppWapsi after recent Aamir Khan controversy
Will the controversy over Aamir Khan's "intolerance" statement affect Snapdeal's brand value?
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Popcorn' - #Shareyourstory
 
 
Storyboard:

The ad sees a young boy throwing flower petals from his balcony at girls and women passing below his building. His mother, noticing his act, shares a similar story of how she had to face sexual harassment at the hands of some young boys who were throwing popcorns at her. The boy realizes his wrong doing.

 
Production House:
Little Lamb Films
 
Director:
Bauddhayan Mukherji
 
Production Planner:
Monalisa Mukherji
 
Producer:
Vishal Patel
 
Medium:
Electronic, Dgital
 
Language:
Hindi
 
 
Purpose of the ad:

The task at hand was to go beyond creating awareness. Society needed a solution. To talk to these young men, the agency decided to partner with the greatest influences in their lives - their mothers. It was important for every son to realise even his mother is not spared. So the agency invited mothers to share their sexual harassment stories with their sons.

 
Client:
Breakthrough India
 
Agency :
Ogilvy & Mather, Mumbai
 
Creative team:
Zenobia Pithawalla, Mihir Chanchani, Vikram Shah, Ambadas V Wadisheria
 
Client Servicing:
Kunal Dangarwala
 
    Watch the Video
 
 
     
MAM | Marketing
ASCI upheld complaints against 87 out of 117 advertisements
In August 2015, ASCI's Consumer Complaints Council (CCC) upheld complaints against 87 out of 117 advertisements.
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MAM | Marketing
Sonam Kapoor becomes the biggest brand promoter on Social Media
Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September confirms that Sonam Kapoor made maximum use of her social media accounts as a means for promoting the brands she endorses.
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MAM | Media and Advertising
Vinod Moorthy joins Rediffusion/Edelman as director
Edelman India announced the appointment of Vinod Moorthy as director of Rediffusion/Edelman, effective immediately.
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Television | TV Channels
Ashish Golwalkar to join Sony as Head of Non Fiction
 
Television | TV Channels
Grey Goose join hands with Colors Infinity and Vh1 to explore celeb style quotient with 'Born Stylish'
 
 
Television | TV Channels
Living Foodz, for the premium and evolved
 
Television | TV Channels
NDTV Prime presents 'Face of India' in association with Getty Images
 
Television | TV Channels
"Working with talent like Priyanka Chopra and Lady Gaga has been a blessing"
 
Television | TV Channels
Viacom 18 forays into F& B with cafe Flyp@MTV
 
iWorld | Social Media
Salman tops the chart for being most savvy on digital media
 
Television | TV Channels
Kunal Kumar Bhandula passes away
 
Television | TV Channels
Ashish Golwalkar to join Sony as Head of Non Fiction
 
Television | TV Channels
Times Network appoints Ashit Kukian as President - Revenue
 
MAM | Marketing
ASCI upheld complaints against 87 out of 117 advertisements
 
- This old (not fake) Amul-ad on Aamir Khan is cracking Twitter
Source: Indian Express
   
- Nielsen India launches digital ad measurement platform
Source: Medianama
   
- Ads: A cyclical show that must go on
Source: Asian Age
   
- Christmas special Katy Perry H&M ad Every Day is a Holiday will get you in festive holiday mood!
Source: India
   
- Datawrkz and Forensiq Partner to Reduce Online Ad Fraud

Source: PR News Wire

   
- India Leads In Mobile-Ad Revenue In APAC

Source: CXO Today

   
- Amazon's ads in NYC subway for Nazi-inspired TV show spark controversy

Source: IBN Live

   
- YouTube Kids app draws flak for advertising junk food

Source: IB Times

   
- The Future of Advertising is in 'Discovery-Commerce'

Source: Ad Age India

   
- Most Trusted Brands 2015: Here's what Tata Salt did right to get to the second spot

Source: ET

   
- Indian tech brand Smartron to make global splash

Source: FE

   
- Snapdeal Distances Itself From Brand Ambassador Aamir Khan's Remarks

Source: NDTV

 
- This American Greetings Ad Nails Why Everyone Should Be More Thankful This Thanksgiving
- Verizon Is Giving Away Tons of Free Stuff on One of the Year's Biggest Travel Days
- Why Advertisers Are So Eager for This Year's Macy's Thanksgiving Day Parade
- Here Are the 20 Sites Holiday Season Toy Advertisers Need to Target
Source: Ad Week
   
- Apple's Holiday Ad Features Andra Day, Stevie Wonder And VoiceOver
- Now Another U.K. Carrier Is Eyeing Mobile Ad Controls
Source: TC
   
- John Kasich's New Ad Kind of Calls Donald Trump a Nazi
Source: Law Street Media
   
- Outside Voices: I'd Like to Teach the World to Ad Block
- CMO Today: DOJ Probing Comcast's Local Ad Sales Practices
- Corona's Iconic Holiday Ad Returns to TV for 25th Year
Source: WSJ
   
- Rand Paul super PAC launches ad buy ahead of Iowa, N.H.
Source: Politico
   
- Turkey with a side of Marco Rubio - candidates plan $5 million Thanksgiving ad blitz in four early states
Source: Daily Mail
   
- Mashable Shop Is a Native Ad That's Also an Online Store
Source: Ad Age
   
- Aldi reignites Christmas ad war with tongue-in-cheek take on John Lewis' tearjerker
Source: Wales Online
     
Movies | Hindi
Box Office: Prem Ratan Dhan Payo revenue drops after extended weekend
Prem Ratan Dhan Payo, after taking a record breaking opening on Thursday, since it was released a day earlier to take advantage of Diwali weekend, started dropping from the very next day.
continue reading...
 
MOVIES | Hollywood
Twentieth Century Fox & Imax ink maiden multi-film deal
MUMBAI: Twentieth Century Fox and Imax Corporation have entered into their first long-term, multi-picture agreement.
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