| Storyboard: |
The camera and the narrator's voice race to keep pace with him as he swiftly swaggers from his dressing room, down the crowded alleys, through a dim-lit subway, all the way to the hottest party in town. And we're prompted to follow close behind, never once losing sight of him - thanks to all that charm and entrancing smile. But there's much more to him, and that is for viewers to find out. |
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| Production House: |
| Good morning films |
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| Director: |
| Shashanka Chaturvedi |
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| Producer: |
| Robin D'Cruz |
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| Music: |
| Subhajit Mukherjee |
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| Post Production Head: |
| Bharat Arote |
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| Cast: |
| Augusto Media |
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| Agency: |
| Maxus |
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| Purpose
of the ad: |
'The Titan Man' campaign created and conceptualised by Ogilvy & Mather Titan has always looked at cultural and social trends with an alternative lens. For this latest communication, Titan relooks at The Man and brings us a man unlike other men, by valuing time. Over the years, we have seen many avatars of men. After gliding through the eras of machos and metrosexuals, we're now in the age of the quintessential man - The Titan Man - whose manliness is less about his physique and more about the attitude. |
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| Creative agency : |
| Ogilvy & Mather, Bangalore |
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| National Creative Director: |
| Rajiv Rao |
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| Creative Director: |
| Sangeetha Sampath |
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| Account Management: |
| Tithi Ghosh, Sindhu Menon, Akshatha Poojari, Shivani Agarwal |
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| Planning: |
| Sreenesh Bhat |
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| Agency Producer: |
| Rajib Baruah |
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