23 November 2015 | Volume 42 IssueNo:60   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Marketing
Q2-2016: Godrej Consumer Products marketing spend flat up 20 percent
Godrej Consumer Products Limited (GCPL) reported 20 percent year on year (YoY) growth in advertisement and publicity expenses (Ad) in Q2-2016 (quarter ended September 30, 2015, current quarter) at Rs 253.99 crore (11.3 percent of net Total Income from Operations or TIO) as compared to Rs 211.69 crore (10.3 percent of TIO).
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Campaign: Naagin
 
 
Storyboard:

The film builds on the insight that most of us have a hidden talent, some aspect of personality that is not known to the world at large. In the film, we see character of a grandfather who has, completely unexpected talent at performing the hilarious "Naagin" dance. People around realize that there is a "Naagin" that resides in him, just like the rich creamy filling that resides in Creamfills Alpenliebe.

 
 
Purpose of the ad:

To scale up the brand further, it was felt that the key product attribute of "rich creamy filling" needs to be highlighted more prominently. The challenge for advertising was how to depict this in a distinctive manner that appealed to kids and adults alike. The brand decided to do away with the traditional method of showing glamorous drool shot and went ahead with the analogy route.

 
Client:
Perfetti Van Melle
 
Agency:
McCann Delhi
 
Creative Team:
Prasoon Joshi(Chairman Asia Pacific, CEO & Chief Creative Officer India), Kapil Batra (Executive Creative Director), Anshul Sharma (Creative Team Leader)
 
Account Management:
Nutan Sooda, Ashlesha Shukla, Sumanka Gandhi
 
Medium:
Electronic
 
Language:
Hindi
 
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MAM | Media and Advertising
Motivator appoints Maulshree Joshi as National Creative Director
GroupM 's media agency, Motivator has appointed Maulshree Joshi as the national creative director.
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MAM | Media and Advertising
Saiesta launches #RightToFlaunt campaign; invites women to #giveitback
Think of those moments when women have been subjected to lewd comments or awkward gestures, and they simply wanted to plant a slap on the offender! India's premiere e-tail brand for women, Saiesta, has recently launched a #GiveItBack campaign addressing those cringe-worthy elements hitting them right where they came from.
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Television | TV Channels
Bell Media to become sole operator of HBO in Canada across all platforms
Canadian communication company BCE announced yesterday that its mass media subsidiary Bell Media will expand The Movie Network (TMN) into a national pay TV service and become the sole operator of HBO Canada, as Corus Entertainment winds down operations of its Movie Central and Encore Avenue pay TV services in Western and Northern Canada to focus on its core national media brands.
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Television | TV Channels
White Horse's soft launch of Kannada GEC Kalki Kannada
 
Television | TV Channels
Bell Media to become sole operator of HBO in Canada across all platforms
 
 
Television | TV Channels
VH1 'represents' the youth with new college initiative
 
Cable TV | Multi System Operators
Q2-2016: Indian Cable TV companies report improved numbers, but only just
 
Television | TV Channels
White Horse's soft launch of Kannada GEC Kalki Kannada
 
iWorld | Over The Top Services
Mobile Video Monetization: The Way Forward
 
Television | TV Channels
Zindagi launches its first original fiction show 'Bhaage Re Mann'
 
MAM | Marketing
Q2-2016: Godrej Consumer Products marketing spend flat up 20 percent
 
Television | TV Channels
Bell Media to become sole operator of HBO in Canada across all platforms
 
- How Indian firms are trying to survive global slump in ad tech
Source: Live Mint
   
- Natural systems vs ad hoc interventions in conservation
Source: The Hindu
   
- Snapchat's lackluster ad business threatens $16 billion valuation
Source: The Hans India
   
- Lord's Prayer Christmas ad banned in UK cinemas
Source: BS
   
- Actress Meenakshi slaps an AD on the set

Source: TOI

   
- C-3PO and R2-D2 Meet BB-8 in New Star Wars Ad

Source: IGN

   
- Ramya as Brand Ambassador for LED Project Draws Flak

Source: New Indian Express

   
- Sarita Devi named IIHM's brand ambassador

Source: E-PAO

   
- Nitish Kumar's brand image has to consider Lalu's two sons
- Our success depends on what we do and not what other brands do: Wendy's

Source: ET

   
- IndiaMART to Invest Rs 100 crore in Tolexo for Brand Building

Source: Ad Age India

 
- Marco Rubio's Campaign Unveils First Television Ad
- The Ad Council Adapts to Stay Relevant in an Age of Social Action
Source: NY Times
   
- Lord's Prayer ad banned from UK cinema chains by Digital Cinema Media for fear of causing offence
Source: ABC
   
- 'Star Wars' robots old and new meet in cell phone ad (where else?)
Source:C net
   
- U.K. Theaters Deny "Just Pray" Ad In Front of 'Star Wars' Screenings
Source: Hollywood Reporter
   
- Yahoo Mail blocks users who install ad blockers in their browsers as part of a test
- Is that a Google ad or a search result? Kids can't tell
Source: Digital Trends
   
- Aurora kept John Lewis Christmas ad secret from her PARENTS and isn't fussed what Noel Gallagher thinks
Source: Mirror
   
- 9% of Summit mail ballots tossed, Beachwood ups ad budget, Westlake searches for new superintendent: Weekend Update
Source: Cleve Land
   
- EE looking at how to give its 27m customers ad-blocking control
Source: The Drum
   
- How SilverPush is using sound to let TV ads track you by your smartphone
Source: AFR
     
Movies | Hindi
Prem Ratan Dhan Payo ends extended weekend with Rs 129.77 crore
*Prem Ratan Dhan Payo, as expected, made the most of an early start with its release a day earlier on Thursday, to cash in on Diwali festival weekend.
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MOVIES | Hollywood
Twentieth Century Fox & Imax ink maiden multi-film deal
MUMBAI: Twentieth Century Fox and Imax Corporation have entered into their first long-term, multi-picture agreement.
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