| Storyboard: |
The film builds on the insight that most of us have a hidden talent, some aspect of personality that is not known to the world at large. In the film, we see character of a grandfather who has, completely unexpected talent at performing the hilarious "Naagin" dance. People around realize that there is a "Naagin" that resides in him, just like the rich creamy filling that resides in Creamfills Alpenliebe.
|
| |
|
|
| Purpose
of the ad: |
To scale up the brand further, it was felt that the key product attribute of "rich creamy filling" needs to be highlighted more prominently. The challenge for advertising was how to depict this in a distinctive manner that appealed to kids and adults alike. The brand decided to do away with the traditional method of showing glamorous drool shot and went ahead with the analogy route. |
| |
| Client: |
| Perfetti Van Melle |
| |
| Agency: |
| McCann Delhi |
| |
| Creative Team: |
| Prasoon Joshi(Chairman Asia Pacific, CEO & Chief Creative Officer India), Kapil Batra (Executive Creative Director), Anshul Sharma (Creative Team Leader) |
| |
| Account Management: |
| Nutan Sooda, Ashlesha Shukla, Sumanka Gandhi
|
| |
| Medium: |
| Electronic |
| |
| Language: |
| Hindi |
| |
|
