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| MAM | Marketing |
| Amul, LIC matter to Indians most: Havas Global Top Meaningful Brands 2015 study |
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The top 10 Meaningful Brands in India are Amul, Cadbury, Google, Britannia, LIC, Microsoft, Intel, HP, Parle, and Samsung
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ShowMenSomeLove : 'Men's Day Pe Teri Chhutti' |
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| Storyboard: |
The unique narrative turns the spotlight on women who express their appreciation for men. They heartily allow men a day of chhutti on their special day for all the sweat they put in for the rest of the year to please the women in their lives. |
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| Director: |
| Surjo Deb |
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| Producer: |
| Sonu Bhandari, Saikat Chakraborty |
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| Lyrics: |
| Amitabh Bhattacharya |
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| Music: |
| Bobo Amartya Rahut |
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| Production House: |
| Ubik Films |
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| Language: |
| Hindi |
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| Medium: |
| Digital |
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| Purpose
of the ad: |
The digital campaign reinforces the brand's message that men deserve love and respect through a catchy jingle 'Men's Day Pe Teri Chhutti'.
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| Client: |
| Emami |
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| Brand: |
| He Deodorant |
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| Agency: |
| Leo Burnett |
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| CCO: |
| RajDeepak Das |
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| ECDs: |
| Prajato Guha, Sachin Kamble |
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| Creative Team: |
| Aalap Desai, Indrajeet Kadam, Sambhav Khandelwal, Pratik Khara,
Manas Keer |
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| Account Management Team: |
| Oindrila Roy, Ravi Adhikari, Deepika Das, Aadil Malkani |
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| Planning Team: |
| Ajeeta Bharadwaj, Niharika Talwar |
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Watsch
the Video |
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