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"Tripping High" |
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Storyboard: |
The music video features Arjun Kapoor in different situations while the lyrics leads the plot along. And while the stances have a more rustic Indian feel the chorus is peppier and funky with a catchy slogan holding it together -- "I'm tripping high high high like a flying machineā¦"
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Producer: |
Ravi Adhikari |
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Director: |
Parthsarthi Iyer & Vayu |
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Creative Director: |
Parthsarthi Iyer |
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Song by: |
Shivangi-Vayu feat Vishal Dadlani |
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Language: |
Hindi, English |
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Medium : |
Electronic, Digital |
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Purpose
of the ad: |
To create a brand anthem (read Branthem) instead of a regular 30sec TVC. Through the campaign the brand wants the song f to create an impact on everyone's mind and therefore kept it very simple and hummable. |
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Agency: |
Mullen Lowe Lintas Group |
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Client: |
Flying Machine |
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Creative: |
Arun Iyer, Rajesh Ramaswamy, Kishore Mohandas, Nischal Thapa, Arpan Bhattacharyya, Devika Srivastava |
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Business: |
G.V. Krishnan, Sudhir Rajasekharan, Bhupender Agarwal, Vishwanath R.
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Production house : |
Katalyst Creates (a division of Sri Adhikari Brothers) |
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Watsch
the Video |
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