17 November 2015 | Volume 42 IssueNo:56   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Media and Advertising
Burger King launches a limited edition The Bigg Boss Whopper
Burger King in association with leading Hindi General Entertainment Channel, Colors, launches a limited edition Whopper to commemorate the successful completion of its first year of operations in India.
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"Tripping High"
 
 
 
Storyboard:

The music video features Arjun Kapoor in different situations while the lyrics leads the plot along. And while the stances have a more rustic Indian feel the chorus is peppier and funky with a catchy slogan holding it together -- "I'm tripping high high high like a flying machineā€¦"

 
Producer:
Ravi Adhikari
 
Director:
Parthsarthi Iyer & Vayu
 
Creative Director:
Parthsarthi Iyer
 
Song by:
Shivangi-Vayu feat Vishal Dadlani
 
Language:
Hindi, English
 
Medium :
Electronic, Digital
 
 
Purpose of the ad:

To create a brand anthem (read Branthem) instead of a regular 30sec TVC. Through the campaign the brand wants the song f to create an impact on everyone's mind and therefore kept it very simple and hummable.

 
Agency:
Mullen Lowe Lintas Group
 
Client:
Flying Machine
 
Creative:
Arun Iyer, Rajesh Ramaswamy, Kishore Mohandas, Nischal Thapa, Arpan Bhattacharyya, Devika Srivastava
 
Business:
G.V. Krishnan, Sudhir Rajasekharan, Bhupender Agarwal, Vishwanath R.
 
Production house :
Katalyst Creates (a division of Sri Adhikari Brothers)
 
    Watsch the Video
 
 
     
Television | TV Channels
BARC Week 44: Ten Sports, Nick, MTV, Mastii and Discovery Channel leads their respective genre
Ten Sports led the sports genre, while Nick continues to lead the kids genre according to BARC data on All India (U+R).
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Television | TV Channels
BARC week 44: Times Now, ET Now, CNBC Awaaz continue to lead genres, India TV now leads Hindi News genre
In week 44, While Times Now maintained its number one position in the English news channels genre in the All India (U+R) market according to Broadcast Audience Research Council (BARC) India data, Aaj Tak slipped to second slot, while India TV secured the leadership position in the Hindi news channels section.
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Television | TV Channels
BARC Week 44: Sony Pal enters top ten Hindi GEC; DD National exits list
Star Plus has continued to maintain its leadership position.
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iWorld | eNews
The Quint is Facebook's Indian digital partner for instant articles
 
iWorld | eNews
Times Internet buys majority stake for $15 milion in Taskbucks
 
 
Television | TV Channels
Big B's train journey inspired by 'Aaj Ki Raat Hai Zindagi' creates a stir on social media
 
Television | TV Channels
ID presents the stories behind real-life cases in true crime with Aphrodite Jones
 
Television | TV Channels
MSM acquires the Television broadcast rights for the Pro Wrestling League
 
MAM | Media and Advertising
Burger King launches a limited edition The Bigg Boss Whopper
 
iWorld | Over The Top Services
"There is a market for "failed" and low-budget films on OTT"
 
Cable TV | DAS
Impact of DAS on Sports Ecosystem
 
Television | TV Channels
BARC Week 44: Sony Pal enters top ten Hindi GEC; DD National exits list
 
Television | TV Channels
BARC Week 44: Sun TV still leads across genres; Zee Cinema returns at tenth spot
 
Television | TV Channels
Times Now launches in UK today; other European launches to follow
 
Television | TV Channels
Reliance Industries appoints IPL ex-COO Sundar Raman As CEO - Sports
 
MAM | Marketing
Leo Burnett CEO Saurabh Verma's Top 5 ads
 
- Ad-dendum by Ashish Pherwani: Roti, Kapda, Entertainment!
Source: FE
   
- Hauling up ads for exaggeration: Is it a stretch?
Source: News Laundry
   
- Pokemom: 'Blue,' 'Red' ad 'Yellow' coming to Nintendo 3DS in 2016
- High in demand foreign brand cigarettes fuelling smuggling
Source: TOI
   
- Ad-hoc Electoral Committee admits five candidates for FIFA presidential election
Source: Sify
   
- Verizon Ad Showing New Force Awakens Footage

Source: Desi Martini

   
- DraftKings is asking TV networks to delay airing its ads

Source: BI

   
- Rich haul of ADEX Awards by OTS Advertising

Source: The Hans India

   
- 'Pandeymonium - Piyush Pandey On Advertising' | Book Review

Source: Indian Nerve

   
- Lamar Advertising third-quarter profit jumps

Source: Myiris

   
- Hyatt Regency Brand Unveils New Marketing Campaign in India Based on Insights From Travellers

Source: PR News Wire

 
- Presidential Hopefuls Ask for Equal Airtime After Donald Trump's SNL Gig
- Charlie Sheen Will Discuss His HIV Status on the Today Show
- With These 2 New Products, YouTube Hopes to Make the Season Bright for Retailers
- Paris Attacks Prompt Changes to Terror-Themed Shows Like Supergirl and Homeland
Source: Ad Week
   
- DraftKings Seeks to Delay Some TV Commercials and Ad Payments
Source: WSJ
   
- Budweiser Pulls Puppies From Super Bowl Ad Plans
Source: Ad Age
   
- Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake
Source: Entrepreneur
   
- A boy appears in a Barbie ad for the first time
Source: NY Post
   
- One small business will score a free Super Bowl ad
Source: CNN
   
- King, Turner air dueling ads
Source: Chron
   
- For marketers, Pandora's Rdio buy creates an ad platform with global reach
Source: VB
   
- Volkswagen apologizes for emission scandal in full page ad
Source: The Hill
   
     
Movies | Hindi
Prem Ratan Dhan Payo ends extended weekend with Rs 129.77 crore
*Prem Ratan Dhan Payo, as expected, made the most of an early start with its release a day earlier on Thursday, to cash in on Diwali festival weekend.
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MOVIES | Hollywood
Twentieth Century Fox & Imax ink maiden multi-film deal
MUMBAI: Twentieth Century Fox and Imax Corporation have entered into their first long-term, multi-picture agreement.
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