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| MAM | Marketing |
| Leo Burnett CEO Saurabh Verma's Top 5 ads |
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There are some television commercials that leave you with a fuzzy feeling that lingers on much after the 30 seconder has gone off air, there are some that make a strong statement so simply that you're bound to sit up and take notice and then there are some classics, which are forever etched in your mind.
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"Chivas - Win the Right Way" |
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| MAM | Marketing |
| Q1-2016: Britannia Industries ad and sales promo spends up 11.9 percent |
Britannia Industries Limited (Britannia) spent 11.9 percent more YoY towards Advertisement and Sales Promotion (ASP) in Q2-2016 (quarter ended September 30, 2015, current quarter) at Rs 184.68 crore (8.4 percent of TIO) as compared to Rs 143.48 crore (7.3 percent of TIO) and 15.1 percent more QoQ than Rs 160.52 crore (8 per cent of Net total Income from Operations or TIO).
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