13 November 2015 | Volume 42 IssueNo:54   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Marketing
Festive season: TV ad spend estimated to touch Rs 70 billion
Seasonaliity in ad spends is a phenomenon that most Indian marketers are familiar with. Whether you have the rash of heat countering products which pop up on your TV screens during the summer months.
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'Chhoti Khushi' - #LIVThisDiwali
 
 
 
Storyboard:

'Chhoti Khushi' is about two brothers, Gaurav and Sharad, who have stopped talking to each other following an argument. However, as the momentous occasion of Diwali approaches, the brothers reminisce about each other and realize how petty their fight was. Meant especially for the millennial audience which knows how tough it is to maintain the delicate balance between education, work and commitment to friends and family over ever-increasing distances, the story takes viewers through a moving and eventful journey that finally results in the brothers being reunited on Diwali.

 
 
Purpose of the ad:

To support its social media campaign "#LIVThis Diwali" in the lead up to Diwali.

 
Agency Producer :
In house ( Sony LIV )
 
Creative Team:
In house and Ashwiny Iyer Tiwari
 
Production House :
Jar Pictures in association with Opticus Inc
 
Director :
Ashwiny Iyer Tiwari
 
Association Director :
Rohit Sharma
 
DOP :
Eshit Narain
 
Producer :
Ajay G. Rai
 
Co-producer :
Madhav Roy Kapur
 
Music director :
Shahraz Khan
 
Language:
Hindi
 
Medium :
Digital
 
    Watch the Video
 
 
     
iWorld | Social Media
Facebook launches Agency Ambassadors Program in APAC
With the ever-evolving nature of the digital landscape and millions of pieces of online content being created every minute, it's never been more important for marketers to understand how to cut through the clutter to reach their audience.
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MAM | Media and Advertising
Dentsu Aegis Network celebrates Diwali with philanthropic activities
Dentsu Aegis Network has initiated the "Joy of Giving" week to celebrate Diwali not just amongst its own employees but even beyond.
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Television | TV Channels
Q2-2016: Mukta Arts EBIDTA up 32%
Mukta Arts Limited EBIDTA increased 31.9 per cent YoY in the quarter ended 30 September, 2015 (Q2-2016, current quarter) to Rs 2.16 crore (13.8 per cent margin) as compared to Rs 1.64 crore (6.8 per cent margin), but declined 2.2 per cent QoQ from Rs 2.21 crore (14.5 per cent margin).
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Television | TV Channels
Singtel TV bags Barclays Premier League broadcast rights for 3 seasons
 
Television | TV Channels
NBC renews 'Blindspot' for second season
 
 
Television | TV Channels
CASBAA Announces Thirteen-Strong Board of Directors
 
Satellites | Satellite Launches
Arianespace launches GSAT-15 successfully
 
Television | TV Channels
Ronnie Screwvala's grand plans for Kabaddi
 
Television | TV Channels
Prem Ratan Dhan Payo…
 
Regulators | I&B Ministry
Will foreigners buy into easing of FDI in media?
 
MAM | Marketing
Festive season: TV ad spend estimated to touch Rs 70 billion
 
Television | TV Channels
Singtel TV bags Barclays Premier League broadcast rights for 3 seasons
 
Television | TV Channels
Star Sports innovates to build Saina Nehiwal international fanbase
 
- UPDATE 4-Viacom revenue down, but U.S. ad sales declines ease
- Bloomingdale's 'spiked eggnog' ad sparks outrage on social media
Source: Reuters
   
- Cable Operators to Protest Against Dhanush over Tata Sky Ad
Source: Ind read
   
- Maggi's first advertisements after crisis aimed at mothers
Source: Live Mint
   
- Walmart Black Friday 2015 ad leaked: Xbox One, PS4 consoles, HDTV deals to compete with Amazon, Best Buy
Source: NVO News
   
- Dope Dealer Gets Easily Arrested After Advertising on Facebook

Source: New Indian Express

   
- The 30 best people in advertising to follow on Twitter

Source: BI

   
- Infosys a brand for digital services in US: Report

Source: TOI

   
- Apple, Rolex Rejoice as India Eases Guidelines for Single-Brand Retail

Source: Ad Age India

   
- Sports wear brand ASICS steps up India focus
- Hyundai reveals flagship brand Genesis G90 sketches

Source: BS

   
- Snoop Dogg launches cannabis brand, Leafs by Snoop

Source: HITC

   
- Provoking brand inertia in two-wheeler arena

Source: The Hindu Business Line

 
- 5 Ways Brands Are Standing Out and Building Audiences on Snapchat
- NBCUniversal Merges Linear and Digital Ad Sales Teams and Creates a Client-Focused Group
- Campbell's Launches a Review to Consolidate Creative and Digital for 4 Brands
- Grey New York Makes a Splash in the Talent Pool with New TLC Unit
Source: Ad Week
   
- Bloomingdale's Holiday Ad Draws Backlash for Appearing to Promote Date Rape
- Barnes & Noble Chairman Creates TV Ad With Tony Bennett and Lady Gaga
Source: WSJ
   
- Judith Kerr's 'Mog' at heart of Sainsbury's Christmas ad
Source: The Bookseller
   
- Edward Snowden says using an ad-blocker is 'not just a right but a duty'
Source: The Verge
   
- Walmart Black Friday 2015 ad includes $29 Android tablet, $399 iPad Air 2 Thanksgiving doorbusters
Source: ZD Net
   
- From Nieman Reports: To fight ad blocking, build better ads
Source: Nieman Lab
   
- Jeb Bush and Allies Lap Competitors in TV Ad-Spending Race
Source: NBC News
   
- Here's why ad spending is healthier than many had forecast
Source: Market Watch
   
- Die Hard fan takes out full page ad to pitch idea for sequel
Source: The Guardian
     
Movies | Hindi
'Baahubali' premiere on Sony Max betters Salman Khan's 'Bajrangi Bhaijaan' ratings
MUMBAI: The two Bs that created the maximum buzz at the Indian box office this year were Bajrangi Bhaijaan and Baahubali - The Beginning.
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MOVIES | Hollywood
Twentieth Century Fox & Imax ink maiden multi-film deal
MUMBAI: Twentieth Century Fox and Imax Corporation have entered into their first long-term, multi-picture agreement.
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