8 May 2015  | Volume 41 - Issue No:25   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
MAM | Marketing
Nestle Ad spends in FY-2014 at Rs 445.47 crore
In its FY-2014 annual report for the year ended 31 December, 2015, Nestle has indicated ASP spends at Rs 445.47 crore (4.52 per cent of Total Income from Operations or TIO), or just 1.01 per cent off the Rs 450 crore mark mentioned by us. Please refer to figure 1 below that has been updated until FY-2014.
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My Airtel app: 'Bachat ki khunn khunn'
 
 
 
Purpose of the ad:

As part of the new TVC, customers will now be able to avail a host of value-for-money offers by simply shaking the 'My Airtel' application window on their mobile phones – an all new feature aimed at giving customers a quick and fun way of availing the best recharge deals on Airtel prepaid. The new TVC is a creative execution based on the premise of 'sound of savings'.

 
Storyboard:

The television commercial features a montage of people from all walks of life who are shown shaking their phone and celebrating. Young and spirited in its tonality, the film is also supported by a catchy new jingle that has been composed by Sameer-ud-din, a prominent music composer in the ad-film industry. The film delivers a simple message in a joyful and interesting manner. The overall proposition ---- 'Bachat ki khunn khunn' or the sound of savings is what you will hear if you are a my airtel app subscriber. All customers need to do is download myairtel app on their smartphone, shake the phone and avail the offers that you want.

 
Client:
Bharti Airtel
 
Production House:
Good Morning Films
 
Media used:
Television, Digital, Outdoor, Radio, Print
 
Agency :
Taproot Dentsu
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MAM | Media And Advertising
Dentsu to acquire 33.3% stake in Californian sports agency
Dentsu Inc's subsidiary Dentsu Sports will be acquiring a 33 per cent stake in sports agency Athletes First, LLC, which is headquartered in California.
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TELEVISION | TV Channels
Reliance Broadcast Network ups executive leadership; Lavneesh Gupta quits
After a stint of almost two years with the organization, RBNL chief operating officer Lavneesh Gupta has decided to move on.
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TELEVISION | TV Channels
TAM week 18: Star Plus, Life OK only gainers amongst GECs
TAM ratings for News sector placed CNN - IBN in the pole position over Times Now and NDTV 24/7 in the English News category as per All India data collection.
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TELEVISION | TV Channels
Shemaroo files satisfying maiden results; PAT up 82% to Rs 12.77 crore
 
iWorld | Over The Top Services
Mobile media company News Republic launches in India
MAM | Marketing
Srinivasan Swamy, Ramesh Narayan declared IAA Champions at IAA Inspire Awards
 
TELEVISION | TV Channels
BARC resolves issue with MIB; Zee gains big in second week ratings
 
MAM | Media and Advertising
Will Salman Khan succeed to keep his brand value intact?
 
TELEVISION | TV Channels
Asianet News Network appoints Sugata Srinivasaraju as editorial director
 
TELEVISION | TV Channels
News Corp net profit down 52%; revenue down 1%
 
MAM | Media and Advertising
Havas Media Group re-organises Asia Pacific operations
 
TELEVISION | TV Channels
Kejriwal govt to keep tab on news channels coverage on Delhi
 
TELEVISION | TV Channels
Rentrak and Viacom ink TV ratings & VOD measurement deal
 
- Google Study Finds 5.5 Percent of Its Users Are Affected by Ad Injectors
  Source: NDTV
   
- Apple is attempting to drum up iPad sales with a new ad campaign saying the tablet 'changes everything'
- It's no longer all about ads - Here's how publishers, streaming sites, and apps are using subscriptions to boost revenues
Source: BI
   
- The Amul girl and controversies!
Source: BS
   
- NoSuchApp Warns Android Users About Suspicious Behaviour of Apps
Source: Crazy Engineers
   
- IBM, Facebook team up to deliver personalized brand experiences through people-based marketing

Source: First Post

   
- Cabinet nod for firms to construct toilets for advertising rights

Source: Deccan Herald

   
- Mobile ads take center stage as smartphone becomes leading search tool

Source: Channel World

   
- Raj Kundra faces backlash over comments against SRK ad

Source: The Hans India

   
- Higher ad expenses drive fall in margins; Hero MotoCorp Q4 net profit at Rs. 476.5 Crore

Source: IIFL

 
- Endemol Beyond Promises More of Everything at NewFronts
- Marketers React to Mobile Viewability Criteria, as Challenges Loom
- A Guide to Network TV's Renewals and Cancellations
- Jimmy Kimmel Gives Wheelchair-Bound Price Is Right Winner a More Appropriate Prize
- Snapchat Debuts Video Ads for 2 Cents a View
Source: Ad Week
   
- Kiwi company posts job ad for Windows support scammers
Source: The Register
   
- One in 20 web users infected with ad injection software
Source: The Guardian
   
- Apple tries to resuscitate iPad sales with new ad campaign
Source: CNET
   
- #TBT: Fiorina's 'Demon Sheep' Went Down In Political Ad Infamy
Source: NPR
   
- 'A.D. The Bible Continues' Returns With Intensified Persecution; 'Beyond A.D.' to Feature Kirk Cameron, All Sons & Daughters
Source: Christian Post
   
- A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital
Source: Ad Age
   
- Cal to announce hiring of Williams as AD
Source: Foxs Ports
   
     
MOVIES | Hindi
Doodle Collection inks licensing deal with Yash Raj Films
The diaries are inspired by YRF movies across genres - from the classic KabhiKabhie to the modern and spunky Band Baaja Baaraat.
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MOVIES | Hollywood
Bob Bain named executive producer for 2015 Creative Arts Emmy Awards
marks his first year as the executive producer of the awards.
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