As part of the new TVC, customers will now be able to avail a host of value-for-money offers by simply shaking the 'My Airtel' application window on their mobile phones – an all new feature aimed at giving customers a quick and fun way of availing the best recharge deals on Airtel prepaid. The new TVC is a creative execution based on the premise of 'sound of savings'.

The television commercial features a montage of people from all walks of life who are shown shaking their phone and celebrating. Young and spirited in its tonality, the film is also supported by a catchy new jingle that has been composed by Sameer-ud-din, a prominent music composer in the ad-film industry. The film delivers a simple message in a joyful and interesting manner. The overall proposition ---- 'Bachat ki khunn khunn' or the sound of savings is what you will hear if you are a my airtel app subscriber. All customers need to do is download myairtel app on their smartphone, shake the phone and avail the offers that you want.