6 May 2015  | Volume 41 - Issue No:23   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
TELEVISION | TV Channels
MIB bars BARC from releasing TV ratings data; TAM to continue process
The newly launched television audience measurement BARC has been asked to stop releasing ratings before the issues related to its registration is sorted.
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Usha InfinitiCook Halogen Oven: A masterpiece
 
 
 
Purpose of the ad:

The Usha InfinitiCook harnesses the power of light as the source of energy for effective and efficient cooking. This all-in-one cooking solution can bake, roast, grill, thaw, slow cook, bar-b-que, braise, toast, air dry and air fry also.

 
Storyboard:

The Usha InfinitiCook Halogen Oven addresses the modern consumer's need for versatility and healthy cooking. It is a multi-functional cooking appliance that can prepare everything from starters and appetizers to main courses and desserts. Also, no more worries when you binge on french fries and samosas as the Usha InfinitiCook Halogen Oven can cook with zero (no) oil. It comes with a clear glass bowl that allows users to view food as it gets cooked, turning the art of cooking into a celebration. Using the adjustable temperature setting, one can also adjust the temperature as per the recipe requirement. That's not all! The portable appliance offers nine accessories and a multi- level cooking option that allows you to cook three different dishes at the same time.

 
Client:
Usha Internationa
 
Production House:
Old School Films
 
Media used:
Television, Digital
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MAM | Media And Advertising
Housing.com CEO Rahul Yadav apologises; withdraws resignation
Yadav, a 26 year old CEO had on 30 April written a resignation letter where he denigrated the board members' intellectual capability.
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MAM | Marketing
PayU India to rebrand products; spend $10 million in ad campaign
Besides the rebranding exercise, the company is gearing up for a big branding campaign and plans to spend $10 million in the next few weeks.
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MAM | Marketing
Kyoorius launches website, speaker lineup for MELT:2015
MELT 2015 is a two-day festival of creativity for the advertising, marketing, media, digital and emerging technologies.
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TELEVISION | TV Channels
Disney's Q2-2015 revenue up 7%, income up 10%
 
TELEVISION | TV Channels
TLC to air new season of 'The Taste'
MAM | Marketing
Srinivasan Swamy, Ramesh Narayan declared IAA Champions at IAA Inspire Awards
 
TELEVISION | TV Channels
Jodha Akbar completes 500 episodes
 
TELEVISION | TV Channels
Essel registers various entities, rebel league to unfold soon?
 
TELEVISION | TV Channels
Cartoon Network turns 20; celebrates with new shows, contest
 
DTH | DTH Operator
"Disorganisation of analogue cable in Phase III & IV will help DTH": Harit Nagpal
 
DTH | DTH Operator
"Disorganisation of analogue cable in Phase III & IV will help DTH": Harit Nagpal
 
MAM | Media and Advertising
Huawei launches new ad campaign with RCB players
 
MAM | Media and Advertising
Eros, Anushka Motion Pictures join hands for Marathi film 'Aga Bai Arecha 2'
 
- Google search on mobile overtakes desktop for the 1st time
  Source: IBN Live
   
- How e-commerce is sending ad agencies back to school
- Ad Metre: Vodafone TVC makes people 'follow' it, while Air India ad does not manage to 'fly well'
Source: ET
   
- Android Apps Connect to a Shocking Number of Advertisement Sites: Study
Source: NDTV
   
- Amazon Great India Summer Sale: Will its first App Sale counter rival Flipkart?
Source: india.com
   
- iCongo appeals to extend social causes beyond 'awards season'
- Gionee showcases S7 that's #FasterThanMyDadsPhone
- In Silver Jubilee year, IAA India Chapter to launch 'Honest Award' for integrated campaigns
Source: Campaign India
   
- Gujarat's companies give Bollywood push to brands

Source: TOI

   
- Raj Kundra feels disgusted with Shah Rukh Khan's new 'suck-it-a, lick-it-a' ad
- Pulkit Samrat in a Pakistani brand ad campaign

Source: Indian Express

 
- StyleHaul Reveals First Scripted Series, Starring Denise Richards and Karrueche Tran
- Collective Digital Studio Lets Talent Do The Talking
- Citi's Global Media Review Follows a Familiar Pattern, Roster Shops Only
- This Week's Must-Haves: Lilly's Sold-Out Target Collection and More Stylish Finds
- Yahoo Style's Joe Zee Talks Snapchat, Food Mags and Chrissy Teigen
Source: Ad Week
   
- Google Rolls Out New Ads as Mobile Searches Top PCs in 10 Countries
Source: WSJ
   
- Greenpeace anti-fracking ad banned
Source: Thetelegraph Snd Argus
   
- Android squeaks by iOS in mobile ad revenues
Source: Computer World
   
- Relevancy Data Improves Ad Targeting By Analyzing The Content Of Online Videos
Source: Tech Crunch
   
- Ron Paul investment ad predicts currency crisis, civil unrest
Source: Yahoo
   
- Discovery Tops Q1 Earnings Expectations With U.S. Ad Sales +1%
Source: Deadline
   
     
MOVIES | Hindi
Prachi Desai to star in 'Rock On' sequel
Apart from Rock On!! 2, Desai will feature in cricketer Mohammad Azharuddin's biopic starring Emraan Hashmi, where she will essay the role of Azharuddin's first wife Naureen.
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MOVIES | Hollywood
Sabine Azéma to preside over Caméra d'or Jury at Cannes
Following in the footsteps of Bong Joon-Ho, Gael García Bernal, Carlos Diegues and Nicole Garcia, Azéma is getting ready to dedicate her enthusiasm and love of cinema to the directors of their first film.
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