The ad campaign is ideated with a metaphorical reference to prosperity in the house which is subjected to crack-free walls. Catering to the needs of the Indian households, Dulux Weathershield Max with its advanced Crackproof+ technology protects the exterior walls of a house from hairline cracks, patches of dampness and algae fungus formation caused by rain. Its unique water resistant technology covers hairline cracks and prevents water ingress, resulting in damp-proof homes.

The film opens with a man working peacefully on his laptop in the balcony of his home. A kid (who appears to be mischievous) peeps from the boundary wall and loudly questions him on the whereabouts of 'Lakshmi'. The man politely clarifies to the kid that 'Lakshmi' does not reside on his premises. The kid keeps visiting the same man's house again and again, persistent with his search for 'Lakshmi'. Eventually the man gets annoyed and asks the kid to leave his premises and stop bothering him. The kid wisely retorts to the man that 'Lakshmi' will never reside in a house where the exterior walls are enveloped with cracks. Dulux Weathershield Max then solves the man's anxiety and establishes its promise of crackfree and beautiful exterior walls. The kid resurfaces after the transformation of the house by Dulux Weathershield Max, continuing with his search of 'Lakshmi'. This time, the man joyfully acknowledges the presence not only 'Lakshmi' but 'Shanti' as well.