29 May 2015  | Volume 41 - Issue No:40   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
MAM | Media and Advertising
Mindshare restructures South Asia leadership
WPP’s global media agency Mindshare APAC has realigned its senior leadership in South Asia.
continue reading...
 
 
 
 
 
Honda's twist in tale with Akshay Kumar
 
 
 
Storyboard:

The film opens with the protagonist's father (played by Akshay Kumar), who is sitting in a courtyard with an elderly man and a girl. The father is joined by his 3 sons or, the main protagonists (also played by Akshay Kumar) who arrive on their respective Honda motorcycles (Dream Yuga, Dream Neo and CD 110 Dream). The father approves of the girl to be his daughter-in-law but leaves it to her to decide who out of his three sons she would choose.

The first protagonist deemed as 'Durable and Sturdy', is an amalgamation of style at the best possible deal. His motorcycle reflects the aspirational class in the tier-2 cities. The second protagonist or 'the Stylish', is a reflection of the young audience who likes to flaunt his cool lifestyle through the second Dream Series motorcycle. The third protagonist, is a middle aged office goer who understands the value of money and thus, desires classy motorcycle that is value for money.

The plot unravels beautifully when girls' father introduces his other two girls and these two look exactly like the girl present there earlier. Amused by the co-incidence of facing 3 identical brothers, one of the girls isn't able to resist the opportunity and cracks a witty remark which leaves all the siblings in raptures. Finally the film concludes with a shot of the father getting a picture clicked with his sons, who are sitting on their respective bikes behind him with their partners as pillion.

 
Purpose of the ad:

Despite weak sentiments in the 100-110cc motorcycle segment, Honda continues to gain momentum with its Dream series. The first campaign was successful in leading the consumers on higher level of awareness of the Brand's multiple product portfolio in the segment under Dream series. The sequel is expected to take the desire of the customer to conviction of owning one.

 
Client:
Honda Motorcycle & Scooter India Pvt. Ltd.
 
Production House:
Chrome Pictures Media LLP
 
Creative Team:
Titus Upputuru, Vishal Mittal, Jitendra Kaushik, Vivek Verma, Manoj Sharma, Brijesh Bhardwaj
 
Media used:
Television
 
Agency :
Dentsu Marcom
    Watch the Video
 
 
     
MAM | Media and Advertising
Reliance Games ups Amit Khanduja as CEO
Amit Khanduja to take over as CEO of Reliance Games from Manish Agarwal.
continue reading...
 
MAM | Media and Advertising
Leo Burnett India ups Samir Gangahar as North India president
Gangahar’s new focus will be to grow other specialisations including shopper, retail and e-commerce.
continue reading...
 
MAM |Media and Advertising
Dentsu Singapore bags four new businesses
Dentsu Singapore has bagged four new businesses namely Civil Aviation Authority of Singapore (CAAS), Nanyang Tenchological University (NTU), Pringles International, and Singapore Navy Information Centre.
continue reading...
 
 
 
 
   
 
   
     
 
   
     
 
   
     
 
 
TELEVISION | TV Channels
NBC Sports launches documentary films division
 
TELEVISION | Production House
DreamWorks Animation taps Jason Reitman to write & direct ‘Beekle’
TELEVISION | TV Channels
Star Movies to air Dawn of the Planet of the Apes.
 
 
TELEVISION | TV Channels
BARC Week 20: Sony channels dominate sports airwaves courtesy IPL
 
TELEVISION | TV Channels
Prasar Bharati’s funds for content development stopped under 12th Plan
 
TELEVISION | TV Channels
Star India eyes big revenue from Pro Kabaddi League 2
 
iWorld | Telecom
Indians consume 76% mobile content on Android device: Outbrain
 
MAM | Marketing
Apple pips Google to take top spot as most valuable brand
 
TELEVISION | TV Channels
nexGTv bags exclusive digital rights for French Open 2015
 
iWorld | Video On Demend
Mr. Homecare strengthens brand; partners with Uber
 
- Google says ‘buy’ button coming to online advertising service
  Source: Live Mint
   
- BRIEF-Guangdong Advertising's shares to halt trade pending announcement
- Rise of ad blocking threatens German publishers
Source: Reuters
   
- Lowe Lintas bags Zopper's creative duties
Source: Campaign India
   
- Newspapers only 'on paper' make a killing from govt. ads
Source: The Hindu
   
- Nielsen to measure digital ads in partnership with Tencent

Source: ZEENews

   
- Multi Screen Media rakes in Rs 1,000-cr ad revenue from IPL 8

Source: FE

   
- NDA government’s ad in newspapers

Source: The Hindu

   
- Nielsen to Measure Digital Ads in Partnership With Tencent

Source: NDTV

   
- Alia Bhatt and Soni Razdan to star in an ad together

Source: Desi Martini

   
 
- Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble
- Some New Fall Shows Might Not Stand a Chance Because of Bad Time Slots
Source: Ad Week
   
- At I/O, Google Launches New Attack On Facebook's Mobile Ad Goldmine
Source: Forbes
   
- Google Debuts New AdMob Tools For Ad Targeting, Native Ads, Scaling Apps And More
- In-Image Ad Company GumGum Raises $26M
Source: Tech Crunch
   
- Muhammad Cartoon Ad Blocked From D.C. Buses and Train Stations
Source: US News
   
- AppLift acquires demand-side mobile ad buying platform Bidstalk
Source: Venture Beat
   
- AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports
Source: Search Engine Land
   
- Advertising is Integral to the Future of Snapchat
Source: Social Time
   
- The Most Powerful Force in Successful Advertising Campaigns
Source: Huffington Post
   
     
MOVIES | Hindi
Tabu replaces Rekha in UTV's 'Fitoor' directed by Abhishek Kapoor
The movie, which also stars Katrina Kaif, Aditya Roy Kapoor and Aditi Rao Hydari, is based on Charles Dickens' novel Great Expectations.
continue reading...
MOVIES | Hollywood
3D Guild formed; initiates 3D awards
The jury will meet in London in November to identify the first winners of the 3D Guild Award.
continue reading...
 
         
   
"You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you"

If You wish to UNSUBSCRIBE - CLICK HERE
Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2015. All Rights Reserved.
*If you are not able to see the mailer, please click here