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| Purpose
of the ad: |
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Emami 7 Oils in One was launched in April 2014 with the unique proposition of 'hair damage repair' which was found very relevant to women across India. In the second year, the idea is to strengthen this route by focusing on the most important facet of hair damage i.e. hairfall. Hairfall continues to be the biggest problem that women face today and are always in search for a solution to tackle the ever growing problem. Backed by research and tests conducted in international Labs/Institutes, Emami 7 Oils in One aims to be the ultimate answer to hair fall woes.
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| Storyboard: |
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The brief was to talk about reducing hair fall (girna) by 96%. Hence it was important to highlight this aspect in the film, in a non-formulaic way. To convey the point with humour, a montage of women facing embarrassment with physical falls in different everyday situations of life was created. The main statement being- the brand cannot stop a person from falling, but it can definitely minimize hair from falling.
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| Client: |
| Emami Ltd. |
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| Production House: |
| Canvas Films |
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| Creative Team: |
| Rajkumar Hirani and World Without Walls ( WWW) |
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| Media
used: |
| Electronic and Digital Media |
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| Agency : |
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Canvas Films |
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