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| Purpose
of the ad: |
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Taking the brand's message Karo, Toh Shaan Se to a new level, the Wedding campaign from Sonata lauds the ever-growing spirit of the aspirational Indian. Centered around the Shagun watch, the first of its kind in design inspired by the haathphool, the brand stays true to its character, of doing everything shaan se. In the spirit of the wedding season, the brand celebrates marriage in an unconventional way in their latest television commercial.
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| Storyboard: |
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The TVC opens outside a marriage court, where a young couple has just taken their vows. Their friends' wish them luck and leave, making the newly-wed bride realize the absence of a fairy tale wedding and feels a pang of disappointment. Her husband taps her shoulder and gestures to ask her if she is alright. She shrugs away the feeling and smiles at him. He pulls out a box and presents her the Shagun watch from the latest collection of wedding watches by Sonata, to mark the beginning of their new journey. As he puts on the truly unique timepiece on his wife, he surprises her with an orchestrated fairy tale wedding party.
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| Client: |
| Sonata |
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| Production House: |
| Coconut Films |
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| Creative Team: |
| Arun Iyer, Tanya Onkar, Sooraj Pillai, Rajesh Ramaswamy |
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| Media
used: |
| TV, Digital, OOH, Print |
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| Agency : |
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Lowe Lintas and Partners |
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