Through 'Dettol Ka Dhula campaign' it is trying to create a movement for a hygienic way of living and Dettol is an iconic brand with the trust and stature to drive a movement like this. Like all good habits, hand-washing also needs to be inculcated. One of the key insights is that whether in kids or adults habit formation happens through repetition. And in a country of oral tradition, it has always used music as a powerful way of teaching, and has used music and singing to remind and teach people about the habit of hand-washing.

An innovative format available in an easy to use and carry pack, it offers superior germ protection against regular bar soaps. Each bottle of Dettol Squeezy provides approx. 100 hand washes making it an efficient solution to drive good hand washing habits. The TVC delivers an extremely important educational message to young children and mothers in an engaging and entertaining manner.