27 March 2015  | Volume 40 - Issue No:96   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
MAM | Media and Advertising
Havas Media Group India wins digital mandate of Caterpillar India

This is the second digital win of the year after Ranbaxy and further strengthens Havas Media Group's presence in Bangalore.

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Pankhe, what is this?
 
 
 
Purpose of the ad:

Leveraging on the expectations that the fan users have from their appliances; the agency showcased the brand as the preferred and useful choice for upgradation.

 
Storyboard:

The 40 seconds ad film starts with two heavily sweated, tired men sitting on a sofa, grumbling about the unbearable heat and looking at their ceiling fan with expectant eyes. The scene rolls into a catchy jingle highlighting the helplessness of fans, albeit sarcastically. In tandem, the film captures a montage of various situations of a family spending horrible summer days indoors, fighting the heat while desperately trying to extract more out of the fans. Towards the end, a voice over introduces Symphony air coolers as the much sensible option to fight the adverse summer heat.

 
Client:
Symphony
 
Agency:
DDB Mudra West
 
Creative team:
Rahul Mathew, Sharat Kuttikat, Jayesh Vaghela, Srijan Shukla, Dipen Patel, Sunil Krishnan
 
Media used:
Print, Radio, Digital, OOH
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MAM | Media and Advertising
Razorfish appoints Nick Turner as international executive creative director
Turner will be leading the creative output of Razorfish UK, playing a key role across EMEA and APAC and will be reporting to global CCO Daniel Bonner.
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MAM | Marketing
Ola Cabs gets aggressive in Kolkata, to add 3,500 new taxi sign-ups
It has also switched its primary payment gateway to PayU from Zaakpay as the startup competes with Uber and Meru to offer customers the facility of seamless mobile payment transactions.
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TELEVISION | TV Channels
Star Plus wins big in week 12
Further strengthening its viewership base, Star Plus recorded 624 GVMs, up from 592 GVMs.
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Specials | Event coverage
FICCI Frames: Don't ignore the numbers; investment experts tell filmmakers
 
TELEVISION | TV Channels
Lionsgate UK CEO Zydi Kamasa extends contract; takes on added responsibility
TELEVISION | TV Channels
Star Pravah presents ‘Chaitra Chahul 2015: Navya Natyanchi Navi Gudhi’
 
 
 
Specials | Event coverage
Tata Sky awaits MIB approval for Rs 250 crore investment
 
MAM | Media And Advertising
Isobar bags digital mandate for Barbeque Nation
 
Specials | Event coverage
TV industry to touch Rs 975 billion in 2019: FICCI KPMG Report
 
Specials | Event coverage
"Broadcasters need to stop relying on advertisers for revenue": Sameer Nair
 
Specials | Event coverage
OTT, video apps can work progressively with cable & satellite platforms
 
Regulators | TRAI
TRAI imposes financial disincentives and penalties on MSOs
 
Specials | Event coverage
FICCI Frames: The roadmap for success in broadcasting
 
- Salman Khan features in latest Mauka Mauka Star Sports ad announcing commencement of Pro Kabaddi League
- OLX's heartwarming cricket ad urges you to let someone else achieve your unfulfilled dreams!
  Source: india.com
   
- India's ouster puts a dampener on ad enthusiasm for finals
Source: BS
   
- Streaming music companies have had uneven success shifting ad-supported listeners to paid accounts
Source: BI
   
- Anushka Sharma decks up as bride for ad
Source: Zee News
   
- EU to levy AD duties on cold rolled stainless steel from China and Taiwan
Source: Steel Guru
   
- Debunking the Latest Predictions of Facebook's Demise

Source: NDTV

   
- Technological disruption to restructure media and entertainment industry
Source: Live Mint
   
- Google, Yahoo, Microsoft not blocking advertisements on sex determination, SC told
Source: ET
 
- ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site
- 5 Tech Players Agencies Should Consider Partnering With This Year
- 3 Reasons to Believe Great Original Programming Is the Future of Digital Video
- How Tecate Reached 93% of Its Hispanic Target Audience on Facebook
Source: Ad Week
   
- SeaWorld Ads Counter Criticism Over Treatment Of Whales
Source: Npr
   
- Air Canada ad implies Atlantic Canada is another country
Source: CTV News
   
- A.D. The Bible Continues: Lead actor Juan Pablo Di Pace talks about show's plot and playing Jesus
Source: IB Times
   
- U.S. Ad Campaign to Challenge Value of E-Cigarettes in Quitting Smoking
Source: WSJ
   
- It pays to be social, not Yahoo, in US digital display ad biz
Source: CNET
   
- Cleveland Cavaliers big man Timofey Mozgov's new local ad is the best local ad
Source: Washington Post
   
     
MOVIES | Hollywood
Mikey McCleary bags best composer award for 'Margarita, With a Straw' at AFA
The Best film went to Lou Ye's Blind Massage, while Ann Hui was named as best director for The Golden Era.
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MOVIES | Hindi
Amitabh, Deepika and Irrfan launch the trailer of 'Piku'
The three superstars launched the trailer of the movie on 25 March at a suburban multiplex in Mumbai.
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