Indiantelevision.com's The Ad Linx Reporter dated 2 March 2015 - Global and Indian advertising news, information and data at your fingertips

02 March 2015 | Volume 40 - Issue No:77

visit website: www.indiantelevision.com

TELEVISION | TV Channels

Marketing, promotion the &TV way

What was once perceived as a conservative and ‘Lala’ media group has engineered a campaign that would do any of the more experienced marketing mavens proud.

Britannia Bourbon - 'Chocolatier & Crunchier'

Purpose of the ad:

Britannia Bourbon is the original chocolate cream biscuit experience which is reinventing itself by becoming "Thoda Aur Chocolaty" and "Thoda Aur Crunchy". The packaging has been made more youthful, vibrant and contemporary. This shift also marks a start of journey where the brand intends to strengthen its credentials with youth by connecting through relevant life insight "Thoda Aur". For the youth of today "Thoda Aur" is always welcome in life.

Storyboard:

Brands intends to strengthen its credentials with youth. Stemming from the life insight of youth always welcomes "thoda aur" in their life, the brand is connecting the life insight.

Client:

Britannia bourbon

Creative Agency:

McCANN ERICKSON

Creative Team:

Pradyumna Chauhan, Meera Prem, Prem Shanker, Ashwin Lingan

Production house:

Purple Vishnu Films

Media used:

TV, Digital

Watch the Video

MAM | Media and Advertising

Pakistan cricket team loses face in front of their fans: TO THE NEW analyses

TO THE NEW Digital carried out a detailed social media research on how these events have led to a total let down of the Pakistan cricket team in the eyes of their fans.
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TELEVISION | Production House

Trilogic Digital Media to infuse fresh capital; to expand channel bouquet

The new capital will be used for new expansions in Trilogic's broadcast content management business.
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MAM | Media and Advertising

Allen Solly partners with Wimbledon to launch Solly Sport

Allen Solly celebrates an industry first collaboration with its exclusive collection for men.
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Books | Features

Exec Bookworms

Books form an integral part of any book lover's life. To anyone else, they may look like pages full of countless words but for the self-confessed bookworms, these are stories that transport them to a completely different world of fiction, fantasy and magic. Today on Exec Lifestyle, we spoke to KV Sridhar, Monica Tata, Prasana Krishnan, Rajat Barjatya and Rajshree Naik to find out what their favourite books are

Spirits | Features

Exec Speak | Interviews

Gimme Red: Wine Consumption On A Rise In India

"My love for theatre developed when I met Nandita Das" - Subodh Maskara

Specials | Event coverage

Union Budget 2015-16: Govt proposes film production & gaming centre in AP

Movies | Hindi

Drishyam to join Sundance Screenwriters lab in Goa

TELEVISION | TV Channels

Sahyadri Hirkani Award salutes nine woman of substance from Maharashtra

Specials | Event coverage

Budget 2015: Sops for entertainment sector; TV sets, computer tablets made cheaper

TELEVISION | Production House

Trilogic Digital Media to infuse fresh capital; to expand channel bouquet

MAM |Media and Advertising

Pakistan cricket team loses face in front of their fans: TO THE NEW analyses

Movies | Hindi

Ranbir Kapoor unveils first look of Ronnie Screwvala's book

Specials | Event coverage

I&B budgetary allocations up by Rs 600 crore; Prasar Bharati’s grants-in-aid upped

Specials | Event coverage

Union Budget 2015-16: Govt proposes film production & gaming centre in AP

TELEVISION | TV Channels

ESPN INC bags US region IPL media rights for $12.4 million

	New ad reveals stunning Android Wear 'Huawei Watch'
	Source: First Post

	Storyboard: Ad industry to grow by 9.6% in 2015
	Source: Money Control

	Apple launches 'World Gallery' to let you know iPhone 6 has a better camera
	Source: The Techportal

	Music publishing firm Kobalt raises $60 million funding from Google, Dell
	Source: The Nextdigit

	Hike in service tax may affect e-commerce
	Source: India Gazette

	Askme hires JWT, earmarks Rs 350-crore advertising budget
	Source: ET

	E-comm biz with 'aggregator models' now to be taxable
	Source: Indian Express

	Tobacco firms told to remove ad boards
	Source: Asian Age

	Google Chrome Ups The Game Against Unwanted Software Download
	Source: Crazy Engineers

	Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino
	How Leonard Nimoy Created an Alien Who Embodied the Best of Humanity
	March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
	Source: AD Week

	Jewish groups condemn Boteach 'genocide' ad on Susan Rice
	Source: Times Of Israel

	Fab food ad fads tell who we are
	Source: Burlington Freepress

	'SNL': Fake ISIS ad with Dakota Johnson divides Twittersphere
	Source: LA Times

	7 Wonders of Oregon begin second Travel Oregon ad campaign season on TV, at movies
	Source: Losangeles

	7 Wonders of Oregon begin second Travel Oregon ad campaign season on TV, at movies
	Source: Oregon Live

	Supersonic sees big growth for 'rewarded video ads' in mobile games
	Source: Venturebeat

MOVIES | Hollywood

RIP Mr Spock: Star Trek’s Leonard Limoy returns to the stars

His famous salutation “Live long and prosper” will be remembered the most.
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MOVIES | Hindi

Ranbir Kapoor unveils first look of Ronnie Screwvala's book

Published by Rupa, Ranbir Kapoor unveiled the cover of the book, which will be on stands from 2 April, 2015.
continue reading...

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