Crafted around the thought of taking you back to your simple childhood days with its indigenous flavors, the four commercials celebrate the various favorites from the traditional Indian kitchen.

The four shorter stories explore product-specific memories - memories triggered by the products themselves, a core insight that the brand has built its entire portfolio on. The products chosen were the favorites-by-volumes from the Paper Boat range: Aamras, Aam Panna, Jamun Kala khatta, Jal jeera, and Chilled Rasam. These short films have been released on primetime television, as well as on media channels like YouTube, as atypical (and yet, not quite) commercials.