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| Purpose
of the ad: |
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The advertisement has been conceptualized keeping in mind one of the key attributes of the brand that consumers relate to with Colgate MaxFresh - energizing freshness.
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| |
| Storyboard: |
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The new TVC is set against the backdrop of a wedding involving diverse cultures from two states - Maharashtra and Andhra Pradesh. Allu Arjun, the protagonist, wakes up one morning and observes a wedding taking place near his house. The story unfolds to reveal that soon after brushing with Colgate MaxFresh, Allu experiences an intense rush of freshness and transfers the energy to the wedding, transforming the occasion to a zestful and joyful one. The choreography and the peppy music add to the flavor to the grand 2-state wedding. The TVC is aesthetically shot by renowned film maker Pradeep Sarkar and scales up with Allu Arjun grooving to the upbeat music track.
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|
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| Client: |
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Colgate MaxFresh |
| |
|
Agency: |
| Red Fuse Communications |
| |
| Creative
team: |
|
Sanjay Sipahimalani, Priyank Bengali, Madhavi Kalra, Rishikesh Adhikari, Sidhant Bakshi |
| |
| Production House: |
| Apocalypso Filmworks |
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| Media
used: |
| Television, Digital |
|
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