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| Purpose of the ad: |
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The campaign communicates a strong
statement of looking at Vacation Deprivation as a disease and a holiday
as the only medicine to cure it. The strategy and communication designed
by TBWA\India for Kuoni-SOTC, helps working individuals realise that
there is new illness that is sweeping through the country, and
professionals are most vulnerable to it.
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| Storyboard: |
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The 45-second film captures the Vacation
Deprivation phenomenon in a humorous way where employees are seen moving
about in their organisation in stooped postures that they've acquired
because of sitting at their workstations for hours. They are seen
completing their tasks in this funny pose. Amongst the stooped postured
employees, a man walks in upright and back from his holiday impressing
his colleagues. Holiday packages have been replaced by medicine packs
with destination names as their labels moving away from a template
approach.
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| Client: |
| Kuoni-SOTC |
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| Agency: |
| TBWA, India |
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| Creative team: |
| Venkatraman Ramalingam |
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| Production House: |
| Like Minded People |
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| Media used: |
| Television, Digital |
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