11 March 2015  | Volume 40 - Issue No:83   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
iworld | E-Commerce
Effect of 4G rollout on the e-commerce industry

iSpyPrice.com founder and director Suresh Sharma feels that with 4G for mobiles as well as laptops, e-commerce companies can be unperturbed about the size of images or videos.

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Eastern Condiments: India's No. 1 Spice Company

 
 
 
Purpose of the ad:

The film aims to present Eastern Puliogare as the unanimous choice of people across Karnataka. Interesting use of dialects, costumes and locations helps weave the brand in the fabric of Karnataka. The TVC achieves this with simplicity and is makes for a pleasant viewing.

 
Storyboard:

The film is a journey through the vastly different geographies and topographies of one of the largest states in India - Karnataka where people are asking a naturally welcoming question 'Have you eaten?' in the varied local dialects of Kannada. This journey tells us about the diversity of Karnataka and Eastern's Puliogare Masala's universal acceptance across the great state of Karnataka.

 
Client:
Eastern Condiments
 
Agency:
Red FCB Ulka
 
Creative team:
Robby Mathew, R Sridhar
 
Production house:
Mashmady Productions
 
Media used:
Television, Digital
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MAM | Media and Advertising
Reach Mobile goes outdoor with Posterscope India
With the objective 'Your Smartphone - Your Reach', Posterscope interestingly identified the reach of the target audience - where they move, retreat, socialise and spend most of their leisure time.
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iworld | Over The Top Services
HBO partners Apple to launch standalone streaming service
HBO has joined hands with Apple, wherein for the first time an HBO subscription will be made available directly to Apple customers through HBO Now.
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iworld | Social Media
YouTube FanFest returns to India with global & local stars
Fans will get a chance to meet and enjoy live performances from Superwoman, Bethany Mota, Jus Reign, Kurt Hugo Schneider, Sam Tsui, The Viral Fever amongst others.
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TELEVISION | TV Channels
'Game of Thrones' actor Daniel Portman to attend Bangalore Comic Con
 
TELEVISION | TV Channels
BCCI reports lower gross media rights income in 2013-14
iWorld | Video On Demand
#fame probes what led to the Nirbhaya documentary ban
 
TELEVISION | TV Channels
Zee Classic raises toast to Rajesh Khanna
 
TELEVISION | TV Channels
Zee Café to air entire ‘House of Cards’ season 3 in two days
 
TELEVISION | TV Channels
BodyPower Expo set to attract over 20,000 visitors in 2015.
 
 
TELEVISION | TV Channels
A+E Networks TV18 appoints Avinash Kaul as president
 
TELEVISION | TV Channels
Colors & Ekta Kapoor partner for Television Style Awards
 
TELEVISION | TV Channels
Star India snaps up Screen; News Corp to acquire VCCircle
 
MAM | Media And Advertising
Madison Media bags media rights for Bandhan Bank
 
Technology | Software
Zee adds &TV HD, Ten Cricket channels to mobile app
 
iWorld | e-commerce
Goalsquad.com aims to score big; targets Indian fans with sports merchandise
 
TELEVISION | TV Channels
Farewell Editor
 
- Google in talks to buy mobile advertising network InMobi to counter Facebook's ad dominance
- Israeli digital ad firm Matomy Group posts higher 2014 profit
- Snapdeal in talks to buy Komli Media for $300 million
- China Crest advert looses its sparkle with $1 million fine
  Source: ET
   
- Pandora To Offer Ad-Free Day Pass
Source: File Hippo
   
- Kapil Sharma and Gippy Grewal in 7Up Nimbooz Ad
Source: Bollywood Helpline
   
- Katrina Kaif labeled most trusted face in ad world!
Source: Parda Phash
   
- Social networks are falling over themselves to join the billion-dollar rush in mobile-app advertising
Source: BI
   
- Facebook Targets Mobile Users With Accelerator Program
Source: Tech Tree
   
- Vodafone highlights ease of app and website use with Digital Assets campaign
Source: Campaign India
   
 
- New Anonymous-Sharing App Wants to Apply the Netflix Algorithm to Content
- GE's 12-Foot Brisket Smoker Will Turn Out Real-Time Data During SXSW
- 7 Ways SXSW Is Starkly Different From Mobile World Congress
- How Facebook Targets Ads Globally Based on Users' Phones
Source: Ad Week
   
- In Odd Move, American Express Uses 'SNL' Ad Parody To Boost Its Own Commercial
Source: Philly
   
- 'Midnight Rider' First AD Hillary Schwartz Guilty; Gets 10 Years Probation
Source: Deadline
   
- Hilarious hair growth ad from 1952
Source: Chron
   
- The new iPhone update installs a useless Apple Watch ad on your home screen
Source: Metro
   
- Twitter Changes Sexual Health Ad Policy, Reinstates Condom Retailer's Account
Source: RH Reality Check
   
- Rabbi Shmuley Boteach apologizes to Susan Rice for attack ad
Source: Jewish Journal
     
MOVIES | Hollywood
‘American Sniper’ becomes highest-grossing film of 2014
To date, the film has grossed an estimated $337.2 million at the domestic box office, and still counting, making it the highest-grossing film in director Clint Eastwood’s long and illustrious career.
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MOVIES | Hindi
‘Happy New Year’ to be dubbed in German for home video
The movie will now be available on home video from 20 March 2015, dubbed in German language, ensuring that it reaches the drawing rooms of its German fans.
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