4 June 2015  | Volume 41 - Issue No:44   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
MAM | Marketing
Nestled in controversy, brand Maggi in a soup
In testing times like these for brand Maggi, the big question on everyone's lips is… could this hullabaloo well sound the death knell for the brand, which has been around in India for decades?
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Maxus ESP Gives Vodafone 3G Campaign "SPEED IS GOOD" A Digital Boost
 
 
 
Storyboard:

The Next Generation shares a few thought on the Importance of speed in an individual's life. The campaign speaks as to what Mumbaikars have to say when it comes to SPEED and give the message to experience incredible speed with Vodafone - the fastest 3G network!

 
Purpose of the ad:

The 'Speed is Good' campaign aims at articulating speed with the benefit of the fastest 3G network substantiated with hard functional claims basis an analysis of Ookla Speed test data during the period September 2014 to February 2015. The Vodafone network was adjudged to allow 22 per cent faster download and 43 per cent faster upload experience with its 3G data network as compared to the next best operator.

 
Client:
Vodafone India
 
Creative Team:
Shailja Saraswati
 
Media used:
Digital
 
Agency :
Maxus ESP
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TELEVISION | TV Channels
BARC India partners Twitter to provide easy access to topline data
To acquire the topline television audience ratings data one simply needs to Tweet with the hashtag #BARCTweet followed by your data request e.g. #BARCTweet Top 5 Telugu Programs. And one will receive a Reply from @BARCIndia with the data you requested.
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MAM | Media and Advertising
Dentsu Aegis Network acquires majority share in Flexmedia
The acquisition will significantly scale iProspect's digital credentials to become the largest performance marketing agency in Thailand and strengthen the already significant Dentsu Aegis Network business locally.
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MAM | Media and Advertising
Publicis Groupe acquires Match Media in Australia
Match Media will be part of ZenithOptimedia Group's newly launched global media network, Blue 449.
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TELEVISION | TV Channels
‘Good News India’ on DD News focuses on positive side of life
 
Technology | Software
NexGTv & Fluence to create India’s first mobi-serial
TELEVISION | TV Channels
Zee Classic to air ‘Deewaar’
 
TELEVISION | TV Channels
&pictures presents action packed Fridays with back to back ‘Bond Nights’!
 
 
TELEVISION | TV Channels
Zee Tamizh ropes in Sudha Chandran to anchor reality talk show
 
DTH | DTH Operator
India’s active DTH subscriber base to reach 75 million by 2023: MPA
 
Movies | Hollywood
Cinépolis crosses 200-screen landmark in India with Bengaluru multiplex launch
 
Cable TV | Multi System Operators
India’s pay-TV revenue to grow at 12% CAGR over five years: MPA
 
TELEVISION | TV Channels
Viacom 18 launches HD feed of Aapka Colors in US
 
Cable TV | People
Ortel appoints Jiji John as vice president - broadband
 
DTH | DTH Operator
Tata Sky taps IBM to launch new mobile solutions
 
- Make in India lion logo not inspired by Swiss bank ad: Govt
  Source: Money Control
   
- Maggi fiasco prompts celebs to rework ad contracts
Source: TOI
   
- This TVF fake ad about homemade cigarettes is as thought provoking as it is funny
Source: IBN Live
   
- SourceForge stops ad bundling without permission
Source: CIO
   
- Performance is the biggest reason mobile app-install ads are so popular

Source: BI

   
- Call Tracking Leads to 60% Savings on Ad Spend for Retailers

Source: Promotion World

   
- Flipkart, Snapdeal now strategically placing native advertisements to be topically relevant to content

Source: ET

   
- What Google's new 'buy button' means for brands

Source: Campaign India

   
 
- Stephen Colbert Begins His Late Show Rollout by Taking It All Off
- Yahoo Gets the First-Ever Livestream of an NFL Game
- Young CEOs Open Up About Their Failures
- 9 Fascinating Digital Marketing Stats From the Last Few Days
Source: Ad Week
   
- YouTube Users Say This Is The 'Ad of the Decade'
Source: Time
   
- Yves Saint Laurent ad featuring 'unhealthily' thin model banned in UK
Source: CNN
   
- Freeview relaxes ad-skipping restrictions
Source: SMH
   
- 'Entourage' Retains Weekly Ad Spend Title as 'Aloha' Debuts
Source: Variety
   
- An American Sign Language ad will test your ability to like Facebook videos
Source: Mashable
   
- AD Eichorst praises Mike Riley's 'unique characteristics'
Source: Fox Sports
   
     
MOVIES | Hindi
Scholarship for Maldives students wanting to study cinema at AAFT
It will give scholarship to deserving candidates from Maldives to pursue cinema studies and filmmaking at the Asian Academy for Films and Television.
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MOVIES | Hollywood
Clint Eastwood to direct film on heroic pilot Chesley Sullenberger
Eastwood will direct the film from a screenplay by Todd Komarnicki, based on the book ‘Highest Duty: My Search for What Really Matters’.
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