|
Storyboard: |
The Next Generation shares a few thought on the Importance of speed in an individual's life. The campaign speaks as to what Mumbaikars have to say when it comes to SPEED and give the message to experience incredible speed with Vodafone - the fastest 3G network!
|
|
|
Purpose
of the ad: |
The 'Speed is Good' campaign aims at articulating speed with the benefit of the fastest 3G network substantiated with hard functional claims basis an analysis of Ookla Speed test data during the period September 2014 to February 2015. The Vodafone network was adjudged to allow 22 per cent faster download and 43 per cent faster upload experience with its 3G data network as compared to the next best operator.
|
|
Client: |
Vodafone India |
|
Creative
Team: |
Shailja Saraswati |
|
Media
used: |
Digital |
|
Agency
: |
Maxus ESP |
|