3 June 2015  | Volume 41 - Issue No:43   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
MAM | Media and Advertising
Television dominates consumption even as other mediums emerge
Attracting 183.9 minutes of consumption a day in 2014, TV despite a minor decline, by far remains the most popular of all media globally.
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OLX Brings In a Blockbuster: ‘Let The Old Make Way For The New’
 
 
 
Storyboard:

India’s No. 1 marketplace for used goods – OLX.in, launched four Ads in Hindi, Tamil, Telugu, and Kannada, each featuring a celebrity superstar. All TVCs are weaved around a common theme – ‘Let the Old Make Way for the New’ or ‘Purana Jayega Toh Naya Ayega’. The Ads that hit the TV screens on May 30, 2015, comprise of four different films featuring leading stand-up comedian Kapil Sharma, Tamil movie sensation Dhanush, Kannada hit-maker Sudeep, and Telugu star Allu Arjun. Another TVC featuring Bengali celebrity Mir Afsar Ali will be launched shortly..

 
Purpose of the ad:

The central thought behind ‘let the old make way for the new’ is that change leads to progress. Only when you let go of the old, you create opportunity for new things to happen in life. People have been selling everything from household items to cars on OLX in just a few hours! OLX is the easiest, and the fastest way in which people are upgrading these days, and bringing about a change in their lives. We hope that ‘Purana Jayega Toh Naya Ayega’ becomes both an incentive for people to let go and upgrade through OLX, as well as a mantra to live by.

 
Client:
OLX.in
 
Creative Team:
Amer Jaleel, Shriram Iyer, Shayon Deep Pal, Arko Provo Bose, Manzoor Alam, Abhishek Deshwal, Raj Rohit, Murtaza Said
 
Media used:
Television and Digital
 
Agency :
Lowe Lintas
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MAM | Media and Advertising
Dentsu Asia Pacific appoints Rohit Ohri as CEO
With Ohri moving to Singapore, all agencies in the Dentsu umbrella in India will now report to Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin.
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MAM | Media and Advertising
Dentsu to acquire Polish performance marketing agency
Post-acquisition, Marketing Wizards will be integrated with iProspect, further strengthening its capabilities in the digital performance domain.
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MAM | Media and Advertising
Hero MotoCorp names Pawan Munjal as chairman
The company's board unanimously approved Munjal's appointment as the chairman, managing director and CEO.
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TELEVISION | TV Channels
DD National spruces up afternoon slot with six new shows
 
TELEVISION | TV Channels
Golden Pen of Freedom awarded to journalists killed in the line of duty
TELEVISION | TV Channels
Live Viacom18 brings second season of Comedy Central Chuckle Festival
 
TELEVISION | TV Channels
HBO Defined to premier True detective Season 2 in India
 
 
iWorld | Social Media
Videogram to deliver what YouTube can’t; targets entertainment, sports & fashion
 
MAM | Media And Advertising
Ad monotony takes the zing out of IPL
 
MAM | Marketing
Virtual marketplace Truebil raises Rs 3.2 crore from Kae Capital, Mittal
 
TELEVISION | TV Channels
Star Sports bags telecast rights to Bundesliga for five seasons
 
TELEVISION | TV Channels
Disney looks to exploit ‘Arjun’ across platforms; launches merchandise, mobile game
 
Cable TV | People
Ortel appoints Jiji John as vice president - broadband
 
TELEVISION | TV Channels
Star Sports bags telecast rights to Bundesliga for five seasons
 
- Maggi fiasco prompts celebs to relook ad contracts
  Source: TOI
   
- Make in India lion logo not inspired by Swiss bank ad: Govt
Source: One India
   
- Sania Mirza appears in ad to support PETA campaign
Source: Mid Day
   
- Apple CEO Tim Cook just took a huge potshot at ad-driven companies like Google and Facebook
Source: BI
   
- Flipkart, Snapdeal now strategically placing native advertisements to be topically relevant to content

Source: ET

   
- Ranveer Singh's mid-day meal ad campaign catches everyone's attention

Source: Bollywood Mantra

   
- Ad Age Unveils 2015 List Of Women To Watch In Marketing, Advertising, And Media

Source: Promotion World

   
- Co-creating Ads: When Brands listen to their customers

Source: Indian Retailer

   
 
- Priceline 'Negotiators' Put Creative Up for Review
- Budweiser's Twitter Mentions Jumped 525% After FIFA's Sepp Blatter Quit
- Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable
- Instagram Unleashes a Fully Operational Ad Business
Source: Ad Week
   
- Yves Saint Laurent ad banned for using 'unhealthily underweight' model
Source: The Guardian
   
- YouTube: "Free, Ad-Supported Content Will Always Be Our Focus"
Source: Digital Musicnews
   
- Iowa State's administration should just let Iowa State's AD do his job
Source: CBS Sports
   
- Teen posts Craigslist ad to rent a family for her birthday
Source: Fox 2 Now
   
- New Protein World Ad Campaign Elicits Body Shaming Backlash
Source: CBS Local
   
- ntario government launches sex-ed ad campaign
Source: Torontosun
   
     
MOVIES | Hindi
Cinépolis crosses 200-screen landmark in India with Bengaluru multiplex launch
With an aim to have 400 operating screens across India by 2017, Cinépolis is looking at launching 20 more screens in Bengaluru over the next two years.
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MOVIES | Hollywood
Eddie Redmayne cast in Warner Bros’ wizarding world adventure
Warner Bros. Pictures will release Fantastic Beasts and Where to Find Them in 3D and Imax on 18 November, 2016.
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