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Storyboard: |
Indias No. 1 marketplace
for used goods
OLX.in, launched four
Ads in Hindi, Tamil, Telugu,
and Kannada, each featuring
a celebrity superstar.
All TVCs are weaved around
a common theme
Let the Old Make
Way for the New
or Purana Jayega
Toh Naya Ayega.
The Ads that hit the TV
screens on May 30, 2015,
comprise of four different
films featuring leading
stand-up comedian Kapil
Sharma, Tamil movie sensation
Dhanush, Kannada hit-maker
Sudeep, and Telugu star
Allu Arjun. Another TVC
featuring Bengali celebrity
Mir Afsar Ali will be
launched shortly..
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Purpose
of the ad: |
The central thought behind
let the old make
way for the new
is that change leads to
progress. Only when you
let go of the old, you
create opportunity for
new things to happen in
life. People have been
selling everything from
household items to cars
on OLX in just a few hours!
OLX is the easiest, and
the fastest way in which
people are upgrading these
days, and bringing about
a change in their lives.
We hope that Purana
Jayega Toh Naya Ayega
becomes both an incentive
for people to let go and
upgrade through OLX, as
well as a mantra to live
by.
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Client: |
OLX.in |
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Creative
Team: |
Amer
Jaleel, Shriram Iyer, Shayon
Deep Pal, Arko Provo Bose,
Manzoor Alam, Abhishek Deshwal,
Raj Rohit, Murtaza Said |
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Media
used: |
Television
and Digital |
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Agency
: |
Lowe
Lintas |
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