India’s No. 1 marketplace for used goods – OLX.in, launched four Ads in Hindi, Tamil, Telugu, and Kannada, each featuring a celebrity superstar. All TVCs are weaved around a common theme – ‘Let the Old Make Way for the New’ or ‘Purana Jayega Toh Naya Ayega’. The Ads that hit the TV screens on May 30, 2015, comprise of four different films featuring leading stand-up comedian Kapil Sharma, Tamil movie sensation Dhanush, Kannada hit-maker Sudeep, and Telugu star Allu Arjun. Another TVC featuring Bengali celebrity Mir Afsar Ali will be launched shortly..

The central thought behind ‘let the old make way for the new’ is that change leads to progress. Only when you let go of the old, you create opportunity for new things to happen in life. People have been selling everything from household items to cars on OLX in just a few hours! OLX is the easiest, and the fastest way in which people are upgrading these days, and bringing about a change in their lives. We hope that ‘Purana Jayega Toh Naya Ayega’ becomes both an incentive for people to let go and upgrade through OLX, as well as a mantra to live by.