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| Storyboard: |
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The TVC is a quirky take on buffering and how it can get people to react in a strange manner while they wait for their videos to download. The reaction from people across the country was captured in the communication, just to re-emphasize how buffering can drive the fun out of you and get you to do strange things.
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| Purpose
of the ad: |
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In its never ending endeavor to improve user experience, YouTube has announced the launch of 'YouTube Offline' feature on their mobile app. This new feature allows users to offline their favorite videos on YouTube mobile app and enjoys their favorite videos, whenever they like, on the go without having to worry about poor data connection or data cost and enjoy a buffering free life. Buffering can actually ruin the whole experience for an online video watcher as it drives the fun out of watching videos. This was the starting point of the campaign conceived by Lowe Lintas Delhi.
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| Client: |
| YouTube |
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| Creative
Team: |
| Amer Jaleel, Shriram Iyer, Arko Provo Bose, Manzoor Alam, Anshul Nagpal |
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| Production House: |
| Chrome Pictures |
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| Media
used: |
| TV, Digital, OOH, Print |
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| Agency
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| Lowe Lintas Delhi |
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