10 June 2015  | Volume 41 - Issue No:48   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Media and Advertising
Dentsu Creative Impact ups Narayan Devanathan as CEO
In his new role, Devanathan will lead the growth of the full service creative agency, Dentsu Creative Impact across qualitative and quantitative parameters.
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99acres.com launches a new TV Commercial "Maximum Rental Properties"
 
 
 
Storyboard:

Conceptualised by JWT, the story is about 2 friends living together in an apartment. While they are watching television in their living room, a girl walks in with her luggage. She greets both these guys and they reciprocate. While this is happening, one of the guy turns towards his friend sitting beside him and he finds that he is not there. We realise that the guy is actually standing next to the girl. And the rest is a click away...

 
Purpose of the ad:

Designed with the objective to establish the concept of searching rental properties hassle free using its mobile platform, the ad narrates that 99acres.com can provide best rental options in your town whenever required.

 
Client:
99acres.com
 
Creative Team:
Shujoy Dutta, Sundeep Sehgal, Neha Banga, Neetika Aggarwal, Akshat Singh, Anusheel Chowdhury
 
Media used:
Television
 
Agency :
JWT
    Watch the Video
 
 
     
MAM | Media and Advertising
Susan Credle to join FCB Worldwide as global chief creative officer
FCB Worldwide CEO Carter Murray and Jonathan Harries, who have served as FCB’s global chief creative officer since 2006, jointly began a search for Harries’ successor a year ago.
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MAM | Media and Advertising
FoxyMoron bags digital mandate for Jim Beam India
The mandate includes digital duties, while also building and strengthening Jim Beam’s digital presence through strategic insights and unique solutions that engage its young urban consumers.
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MAM | Media and Advertising
MediaCom named world’s top media agency by RECMA
The results were published this week in RECMA’s authoritative Network Diagnostics report, with MediaCom ahead of Carat, OMD and Starcom across 19 key qualitative metrics.
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Cable TV | Multi System Operators
Hathway ropes in Sania Mirza as brand ambassador for broadband service
 
TELEVISION | TV Channels
Nick packs a punch with sixth ‘Motu Patlu’ made-for-TV movie premiere
MAM | Marketing
LifeCell emerges as the Regional Award Winner of Google SME Heroes Challenge 2015
 
 
Cable TV | People
Zee Group promotes Anil Jain as Siti Cable CFO
 
Cable TV | People
Siti Cable CFO Sanjay Goyal resigns
 
TELEVISION | TV Channels
NBCU Domestic TV Distribution names Stemmermann as digital VP
 
TELEVISION | TV Channels
The Quint inks JV with Da Vinci Media to launch edutainment channel
 
TELEVISION | TV Channels
Eros Now inks content acquisition deal with Pakistan’s Hum TV
 
Regulators | TDSAT
TDSAT asks Taj TV to restore UCN Cable signals subject to dues payment
 
TELEVISION | TV Channels
Discovery Channel to telecast ‘The Story of Yoga’ in multiple languages
 
- Snapdeal asks vendors for higher margins to fund ad campaign
- India’s first lesbian ad goes viral
  Source: TOI
   
- Facebook earns 51% of ad revenue outside US: executives
Source: BS
   
- Touching Video: Do Indians bother about Hockey? This ad brings us to face shameful reality
Source: One India
   
- Sexual harassment at work isn't funny: Shine.com ad campaign ki #LagGayiVaat!
Source: First Post
   
- Guess how many billions in ad revenue Google is losing because of ad blockers

Source: BGR

   
- Check out: Amul ad gets inspired by Mehras of Dil Dhadakne Do

Source: Bollywood Hungama

   
- Alibaba.com partners TDI International for its maiden advertising initiative in India
- Diamond makers, De beers, Rio look to strengthen advertising to pitch gems to the young

Source: ET

   
 
- Check Out How Real-Time Twitter Marketers Brought Back the '90s
- Here Are the Premieres ABC Has in Store for This Fall
- Why TV Is Still the Most Effective Advertising Medium
Source: Ad Week
   
- TV still most powerful business driver for advertisers
Source: Advanced Television
   
- Watch: the controversial abortion ad that Google, YouTube won’t run
Source: VOX
   
- There's a company that's reportedly blocking '$6.6 billion' of Google's revenue — and Google doesn't seem to care
Source: BI
   
- Fiorina group releases ad attacking Clinton's record as secretary of state
Source: Fox News
   
- Zing! Indiana Tweaks Connecticut With Full-Page WSJ Ad
Source: Courant
   
- Ad Tech Firms Find Venture Capital Funding Is Running Dry
Source: WSJ
   
     
MOVIES | Hindi
Jackie Shroff, Sandip Soparrkar honoured at Navi Mumbai International Film Fest
The Festival showcased more than 400 films from over countries in its second edition.
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MOVIES | Hollywood
Sixteen new European films at European Panorama festival in New York
Presented by Museum of the Moving Image and the European Union National Institutes for Culture (EUNIC), the Festival commenced at the Museum and the Bohemian National Hall on 29 May and will conclude on 14 June.
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