10 June 2015  | Volume 41 - Issue No:48   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
TELEVISION | TV Channels
PKL 2: Star ropes in 5 associate sponsors for India; title sponsor for UK telecast
Star has sealed a deal with Clearwater Solicitors, which has associated as the title sponsor for the UK telecast of PKL Season 2.
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99acres.com launches a new TV Commercial "Maximum Rental Properties"
 
 
 
Storyboard:

Conceptualised by JWT, the story is about 2 friends living together in an apartment. While they are watching television in their living room, a girl walks in with her luggage. She greets both these guys and they reciprocate. While this is happening, one of the guy turns towards his friend sitting beside him and he finds that he is not there. We realise that the guy is actually standing next to the girl. And the rest is a click away...

 
Purpose of the ad:

Designed with the objective to establish the concept of searching rental properties hassle free using its mobile platform, the ad narrates that 99acres.com can provide best rental options in your town whenever required.

 
Client:
99acres.com
 
Creative Team:
Shujoy Dutta, Sundeep Sehgal, Neha Banga, Neetika Aggarwal, Akshat Singh, Anusheel Chowdhury
 
Media used:
Television
 
Agency :
JWT
    Watch the Video
 
 
     
MAM | Marketing
After Maggi, other fast good products under govt's scanner
The 32 such brands listed by the Food Safety and Standards Authority of India (FSSAI) are Maggi, Top Ramen, Wai Wai, Yummy and Foodles.
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MAM | Marketing
PVR snaps up DT Cinemas for Rs 500 crore
The proposed transaction will be subject to approval of applicable statutory and regulatory approvals and satisfaction of customary conditions precedent.
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MAM | Media and Advertising
Havas launches meta quality barometer to tackle ad fraud
The Meta Quality Barometer from Artemis Alliance delivers continuously updated data across global, pluri-media campaigns, to share with all stakeholders
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Cable TV | People
Siti Cable CFO Sanjay Goyal resigns
 
TELEVISION | TV Channels
Eros Now inks content acquisition deal with Pakistan’s Hum TV
MAM | Marketing
LifeCell emerges as the Regional Award Winner of Google SME Heroes Challenge 2015
 
 
Movies | Hindi
BO: ’Dil Dhadakne Do’ more hype than hit, 'Tanu Weds Manu Returns' tots Rs 117.95 crore
 
TELEVISION | TV Channels
Colors set to launch ‘The Anupam Kher Show’ season 2 in July
 
Cable TV | People
Siti Cable CFO Sanjay Goyal resigns
 
TELEVISION | TV Channels
Sun TV denies receiving official memo from MHA; shares crash on bourses
 
Cable TV | People
Zee Group promotes Anil Jain as Siti Cable CFO
 
TELEVISION | TV Channels
CNBC launches new 'Managing Asia' series sponsored by Hitachi
 
Movies | Hollywood
JAKKS bags licensing rights of ‘Batman v Superman: Dawn of Justice’
 
- Why mobile advertising is yet to pick up pace in India
  Source: FE
   
- More trouble for Airtel: Injects JavaScript code to monitor data usage; activist receives notice
- FIR filed against a dog for featuring in TV ad with false promises about dog food
Source: First Post
   
- MCC likely to revise ad, ground rent rates
Source: Deccan Herald
   
- Did you know – Deepika Padukone got her first ad ‘cos her eyes looked Bengali!
- The new Amul ad plays fan-service to Ranveer Singh, Priyanka Chopra’s Dil Dhadakne Do!
- Maggi mess not Big B or Madhuri Dixit’s fault, say Varun Dhawan and Shraddha Kapoor!
Source: Bollywood Life
   
- Comprehensive '100K Factory' Guide & Bonus Creates Buzz, As New Facebook Ad Tool Launches

Source: FPR

   
- Sharwaa’s next with ad filmmaker; Niveda Thomas alongside him

Source: The Hans India

   
 
- CBS Announces Its Fall Premiere Dates, and It All Starts With Thursday Night Football
- Susan Credle Will Leave Leo Burnett to Help Ignite Creativity at FCB
Source: Ad Week
   
- Forget Ad Avoidance, Growth of Digital -- TV Holding Its Own
Source: Ad Age
   
- Wells Fargo's gay couple ad sparks evangelist protest
Source: CNN Money
   
- Entourage’ Three-peats As Top Ad Spender while ‘Max’ and ‘Insidious’ Debut
Source: Variety
   
- Exclusive: Facebook earns 51 percent of ad revenue overseas - executives
Source: Channel News Asia
   
- Hollywood mad over Margaritaville ad's reference to Fort Lauderdale
Source: Sun Sentinel
   
- Zillow’s new ad highlights mobile features when looking for a home
Source: Geek Wire
   
     
MOVIES | Hindi
Burkina Faso keen to collaborate with Indian film sector
ICMEI has created a separate committee for the development and promotion of films, television, media and other segments of entertainment on Burkina Faso.
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MOVIES | Hollywood
JAKKS bags licensing rights of ‘Batman v Superman: Dawn of Justice’
The agreement, which covers the Batman v Superman: Dawn of Justice film, also includes a domestic and international renewal for the full DC Comics franchise.
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