09 July 2015  | Volume 41 - Issue No: 66   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Media and Advertising
S.Yesudas steps down as Vizeum India MD, replaced by Shripad Kulkarni
Yesudas will now focus on content and analytics, while continuing to report to Bhasin.
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#FloatABoat
 
 
 
Storyboard:

In a world that is getting hectic by the minute, it serves as a reminder that there are still a few, simple pleasures that can re-capture the magic of childhood - like making and floating a paper boat.

 
Purpose of the ad:

For every literal paper boat that is created, and its picture uploaded, the company will contribute Rs. 20 towards supporting the primary education of children.

 
Client:
Paper Boat
 
Creative Team:
Rajesh Ramaswamy
 
Media used:
Digital
 
Agency :
Karishma Lintas, Bangalore
    Watch the Video
 
 
     
MAM | Marketing
Online advertising to overtake television by 2019: PwC
According to PwC, the global advertising revenue will rise at a CAGR of 4.7 per cent with a sharp inclination towards digital advertisement.
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MAM | Media and Advertising
DGM India unveils new brand identity; signals transformation
The logo signifies growth, network, vibrancy and a strong desire to redefine the boundaries of digital advertising.
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MAM | Media and Advertising
Doreswamy Nandkishore joins Blippar as its first external non-executive board member
Former Nestle South Asia global executive board member Nandkishore has officially joined the company as its first external non-executive board member.
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TELEVISION | TV Channels
Star Sports to telecast ISL Draft and Auction live
 
TELEVISION | TV Channels
World T20 Qualifier is another boost for cricket’s global development
TELEVISION | TV Channels
Times Now celebrates richest Indians in the Middle East
 
TELEVISION | TV Channels
Movies Now to give viewers a chance to win a trip to Universal Studios
 
iWorld | Social Media
Chef Sanjeev Kapoor talks food with fans on Twitter with #SanjeevKapoorsRecipes
 
TELEVISION | TV Channels
Times Now celebrates richest Indians in the Middle East
 
TELEVISION | TV Channels
Movies Now to give viewers a chance to win a trip to Universal Studios
 
TELEVISION | TV Channels
Colors Infinity to launch amidst 25 city marketing blitzkrieg
 
TELEVISION | TV Channels
Nakul Dev Mahajan to judge ‘DID North America’
 
TELEVISION | TV Channels
Govt. sets up committee to examine state of Sports Authority of India centres
 
TELEVISION | TV Channels
World media condemns murder of newspersons in India
 
TELEVISION | TV Channels
PMO unlikely to intervene in Sun TV case
 
- How India Inc is coping with ineffective ad-hoc arbitration and paving way for a new trend
- Fewer women shown online ads related to high-paying jobs
  Source: ET
   
- FMCG firms high on ad spends amid slowdown
Source: BS
   
- Twitter is beefing up its year-old app install ad business
- Microsoft layoffs will hit its sales and marketing teams and employees in Finland
- Facebook just completely changed the way it charges advertisers - here's how people in the industry feel about it
Source: BI
   
- Contract Advertising to handle creative duties for Sansui TVs
Source: Campaign India
   
- Coca-Cola's new ad for Ramadan is going viral!

Source: India Today

   
- Reliance Jio may award Rs 200-300 cr ad account to McCann

Source: India Times

   
- Aussie model suffering from Down's syndrome bags her first ad campaign

Source: Financial Express

   
 
- After 3 Decades With Grey, Olive Garden Launches Creative Review
- TiVo Tries to Scoop Up Former Aereo Customers
- Meerkat's Cameo Feature Could Unite Brands and Influencers in Exciting New Ways
- Put in an Impossible Position, Subway Is Navigating It as Well as Possible, Experts Say
Source: Ad Week
   
- Google's Ad System Has Become Too Big to Control
Source: Wired
   
- Kendall Jenner bares her bum in Calvin Klein ad
Source: NY Post
   
- Apple, ad blockers and the decline of the mobile Web
Source: Fortune
   
- 'Magic Mike XXL' Returns to Top of Ad Spend List

Source: Variety

   
- John Kasich's first ad, funded by a nonprofit group, to air in New Hampshire
Source: Washington Post
   
- New Salesforce report finds Big 3 social networks boosted ad revenue almost 50 percent in past year
Source: Venture Beat
     
MOVIES | Hindi
Sony Music releases single #MeraNaamMary teaser from ‘Brothers’
The full song video will go live on 9 July at 11:30am.
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MOVIES | Hollywood
Film Federation of India invites entries for Oscar 2016
Two of the important criterions are that the film should be commercially released in a theatre within the eligibility period of 1 October 2014 and 30 September 2015 and that it should have a minimum run of seven consecutive days.
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