08 July 2015  | Volume 41 - Issue No: 65   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Media and Advertising
UDigital launches new brand viz Arré
Arré will express itself across mediums, from text to graphic art to podcasts and video in multiple genres such as reality and fiction, factual and opinionated as well as pure entertainment.
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Mixing Ka Magic
 
 
 
Storyboard:

A group of students in an art class are amazed to discover that the painting made by one of their classmates is rich and very life like. On enquiring how this was done, their classmate makes use of this opportunity to get them do his project as the price for the answer. Once the deal is struck, he reveals that he has the 'Mixing ka Magic' using Camel Oil Pastels that offer the advantage of mixing two colours and creating a third one to make lifelike paintings. In the end we see that the kids have using the oil pastel to create a drawing, which looked so real that it almost jumps off the page, startling the teacher who had come down to check on the commotion.

 
Purpose of the ad:

Camlin is the leader in colouring products, one such product is the Camel Oil Pastel. This can be used in the same way as crayons but offer a unique product benefit not available with crayons –the ability to mix two colours to get a completely new colour and shades that enables more lifelike drawing. The smoothness of use makes these easy and fun. The objective of the commercial is to bring home these benefits.

 
Client:
Kokuyo Camlin / Camel Oil Pastels
 
Creative Team:
Chacko Varghese and Gautam Pandit
 
Production House:
Picture Perfect Films
 
Media used:
TV, Digital
 
Agency :
R K SWAMY BBDO
    Watch the Video
 
 
     
Television | TV Channels
9XM tastes success with Arijit Singh Live concert
The concert which was packed with 5,000 people is learnt to have earned close to Rs 1 crore with sales of ticket alone.
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iworld | Social Media
OML launches talent search for India's next comedy star
Christened 'The Comedy Hunt on YouTube,' it will be backed by YouTube stars like AIB, Kanan Gill, Jose, SnG Comedy, East India Comedy, Abish Mathew, Aditi Mittal and Shudh Desi Endings.
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MAM | Media and Advertising
DDB Mudra south and east appoints Vijay Joseph as senior creative director
Based out of the agency's Bengaluru office, Joseph would be reporting to DDB Mudra south and east creative head Vishnu Srivatsav.
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TELEVISION | TV Channels
9XM tastes success with Arijit Singh Live concert
 
TELEVISION | TV Channels
PMO unlikely to intervene in Sun TV case
TELEVISION | TV Channels
Zee Classic to air multi-star period drama ‘Raaj Tilak’
 
TELEVISION | TV Channels
FX to telecast drama series ‘Empire’
 
TELEVISION | TV Channels
Nakul Dev Mahajan to judge ‘DID North America’
 
TELEVISION | TV Channels
Zee Classic to air multi-star period drama ‘Raaj Tilak’
 
TELEVISION | TV Channels
FX to telecast drama series ‘Empire’
 
TELEVISION | TV Channels
Times Network goes full throttle with launches & revamps
 
TELEVISION | TV Channels
Nakul Dev Mahajan to judge ‘DID North America’
 
TELEVISION | TV Channels
Saregama accelerates its television business
 
iWorld | Social Media
OML launches talent search for India’s next comedy star
 
iWorld | e-commerce
Printvenue completes three years; celebrates with ‘Triple the Joy’ campaign
 
- McCann leads race for Reliance Jio ad account
- Marvel has an under-the-radar team that creates comic strips for well-known brands
- Medical marijuana ads may prompt pot use in teens
  Source: BI
   
- Star India treats English movie buffs to new premiere channel
Source: Financial Express
   
- Microsoft tweaks streaming music plan for Windows 10
Source: ET
   
- Music streaming company Saavn announces $100M Series C funding round led by Tiger Global
Source: Your Story
   
- Pro Kabaddi League 2015: Salman Khan features in new promo of Season 2! #LePanga

Source: India. Com

   
- 'Buy' buttons to ease shopping on mobiles

Source: India Times

   
- Twitter Now Lets You Share Your Birthday On Profile : Say Hi To Targeted Ads

Source: The Techportal

   
- Is Google's job ads algorithm sexist? New research hints so

Source: Hindustan Times

   
 
- Subway Suspends Relationship With Spokesman Jared Fogle After FBI Search
- Seemingly Sexist Ad Targeting Offers More Men Than Women High-Paying Executive Jobs
- See Why Visiting This L.A. Suburb Is Like Stepping Into a Wes Anderson Film
- Showtime Has Officially Launched Its Streaming Service
Source: Ad Week
   
- Tory MP strips off for American shower gel ad
Source: Scots Man
   
- World Cup hero Carli Lloyd must strike quickly in ad world, experts say
Source: Mercury News
   
- Twitter Officially Launches Mobile Ads Manager
Source: Small Biztrends
   
- 2016 Honda Pilot Ad Campaign Focuses on Family-Friendly Features

Source: Edmunds

   
- Conway airs first ad of 2015 campaign
Source: Courier Journal
   
- Airbnb hurting the little guy, group alleges in new ad
Source: Pix 11
   
- U-M associate AD Minick offered to resign, Hackett refused
Source: Freep
     
MOVIES | Hindi
Sony Music releases single #MeraNaamMary teaser from ‘Brothers’
The full song video will go live on 9 July at 11:30am.
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MOVIES | Hollywood
Horror thriller ‘Vatican Tapes’ to release in India on 31 July
The Vatican Tapes is about the ultimate battle between good and evil- God versus Satan.
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