07 July 2015  | Volume 41 - Issue No: 64   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Marketing
Percept integrates media companies into single entity 'Percept Media'
Currently, Percept Group encompasses Allied Media - the media planning, evaluation and buying unit along with the digital media services arm and Percept Out of Home - the communications specialist providing solutions in the outdoor and rural media arena.
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Find Your Fast
 
 
 
Storyboard:

The Find Your Fast campaign provides all the inspiration, innovation and enablement athletes need to run, train and play faster across its physical products, digital apps and live experiences. It's the entire Find Your Fast eco-system that's game-changing.

 
Purpose of the ad:

Nike has always been a brand in service of athletes. And while every athlete wants to get faster, not every athlete has the right tools to do so..

 
Client:
Nike
 
Creative Team:
Must be Something
 
Media used:
TV, Digital
 
Agency :
Must be Something
    Watch the Video
 
 
     
MAM | Marketing
Line partners with Games2win to launch 'Power Cricket T20 League 2015'
Users can play against the best cricket teams from all across the world in three different modes - tournament, super scorer, and scenario.
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MAM | Media and Advertising
Snapdeal appoints Govind Rajan as chief strategy officer
Prior to his appointment at Snapdeal, he most recently served as chief marketing officer (B2C) at Bharti Airtel.
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TELEVISION | TV Channels
Chrome wk 27 sees no gainers
The week observed English movie and business news genres being affected the most in eight metros.
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Cable TV | Local Cable Operators
Cable operators urge Delhi CM Arvind Kejriwal to reduce entertainment tax
 
iWorld | Broadband
“We will enhance internet penetration from 300 mil to 500 mil within 2.5 years:” Ravi Shankar Prasad
TELEVISION | TV Channels
Sony Max to premiere ‘Dum Laga Ke Haisha’ on 11 July
 
TELEVISION | TV Channels
Tech Awards ‘NDTV Gadget Guru Awards’ 2015 is back
 
TELEVISION | TV Channels
Sony tastes success with ‘PK’ premiere, but what next?
 
TELEVISION | TV Channels
KBC’s 15 years: A dash of nostalgia
 
TELEVISION | TV Channels
Times Network goes full throttle with launches & revamps
 
Movies | Hollywood
Pakistani film ‘Bin Roye’ to release in close to 100 screens in India
 
TELEVISION | TV Channels
Saregama accelerates its television business
 
iWorld | Broadband
“We will enhance internet penetration from 300 mil to 500 mil within 2.5 years:” Ravi Shankar Prasad
 
TELEVISION | TV Channels
Chrome wk 27 sees no gainers
 
- The mobile app-install ad is driving a boom in mobile ad spend - and not just among game makers
  Source: BI
   
- NBC cancels 'AD The Bible' miniseries
Source: Zee News
   
- After mom, Deepika Padukone wants to do an ad with dad Prakash Padukone soon
Source: DNA
   
- Twitter's Ad Manager Button Debuts Officially
Source: The Techportal
   
- Ad-hoc doctors, paramedics to be hired to curb malaria

Source: The Hindu

   
- Ad-dendum by Antony Rajkumar: Befriend thy enemy

Source: Financial Express

   
- Government to formulate new ad policy

Source: Great Erkashmir

   
- Freakin' Hot! Bipasha-Karan's steamy an ad-shoot!

Source: Pinkvilla

   
- Google Shows You Ads for Better Jobs If It Thinks You're a Dude

Source: Gizmodo

   
   
 
- Azteca America and Ford Are Launching a Web Series That's All About Strength
- These Award-Winning Drone Photos Show How Everything Looks Cooler From Above
- How New York City Football Club Is Building Its Brand One Fan at a Time
- UPDATED: Women's World Cup Final Draws Record-Breaking Audience to Fox
Source: Ad Week
   
- Probing the Dark Side of Google's Ad-Targeting System
Source: Technology Review
   
- Anti-Airbnb ad says short-term rentals mostly benefit real estate moguls
Source: Mashable
   
- Stephen Colbert makes a sexy pizza ad
Source: AV Club
   
- Desperate For Ad Data, Twitter Offers Animated Balloons For Your Birthdate

Source: Tech Crunch

   
- Lorna Jane under fire for 'discriminatory' receptionist job ad
Source: Yahoo.com
   
- Ad agency Young & Rubicam Toronto to operate under Taxi Canada name
Source: The Globeand Mail
   
- Montreal's Sid Lee ad agency sold to Japanese group
Source: Global News
   
   
     
MOVIES | Hindi
Sony Music releases single #MeraNaamMary teaser from ‘Brothers’
The full song video will go live on 9 July at 11:30am.
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MOVIES | Hollywood
Pakistani film ‘Bin Roye’ to release in close to 100 screens in India
The movie is being distributed by B4U and will release on 17 July in India.
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