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Storyboard: |
The ad dwells on living life large-heartedly, living 'Dil khol ke', which is always refreshing, inspiring and fun. It ties up with the TVS Phoenix as it's a fully-loaded bike made with a generous heart that clearly reflects through the multiplicity of features, great style and performance.
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Purpose
of the ad: |
The new 2015 TVS Phoenix is a unique combination of style, performance and features, and is positioned as 'The maximum 125'. The TV campaign brings out the idea of 'Dil Khol Ke' in a very youthful and endearing manner.
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Client: |
TVS Phoenix 125 |
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Creative
Team: |
McCann |
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Production House: |
Kiss Films |
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Media
used: |
TV,
Digital |
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Agency
: |
McCann Mumbai |
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