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| Storyboard: |
The new ad campaign for Activa 3G recreates the sense of pride, joy and community amongst customers. The TVC has been created by Dentsu Marcom and is running on air across channels. The new TVC showcases the joy and pride of owning the country's No.1 scooter brand and gain new customers with Activa 3G through its new and fresh design along with technological excellence. |
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| Purpose
of the ad: |
The objective is to further strengthen the leadership stance for brand Activa, showcasing the joy and ride of owning the country's No.1 scooter brand and gain new customers with Activa 3G.On the other hand, Activa 3G offers a new and fresh design along with technological excellence. |
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| Client: |
| Honda Motorcycle and Scooter India |
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| Creative
Team: |
| Titus Upputuru, Jitendra Kaushik, Vishal Mittal |
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| Production House: |
| Chrome Pictures Media LLP |
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| Media
used: |
| TVC, Print, outdoor, Digital, Cinema |
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| Agency
: |
| Dentsu Marcom |
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