20 July 2015  | Volume 41 - Issue No: 73   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
iWorld | Telecom
Enforcing Net Neutrality: A continuous monitoring challenge
The Indian Legal Foundation (TILF) - a New Delhi based Think Tank organization - in association with Grandmasters India conducted the Brainstorming and Forum Discussion focusing on the various aspects of Net Neutrality with participants from corporates, government, politics, NGOs and startups.
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Godrej Kala Hit - "Kill Pests Kill Diseases"
 
 
 
Storyboard:

The Kala Hit campaign shows how this clutter has created several corners for dangerous mosquitoes to hide and strike at ease to spread disease. While all other mosquito repellent solutions fail to solve this problem, only Kala HIT with its aerosol action promises to effortlessly reach even the remotest & most difficult corners in our home and kill every single hidden mosquito because of its unique ability to reach deep into the corners and deliver instant drop dead action.

 
Purpose of the ad:

Today consumers use various mosquito solutions to drive away mosquitoes, these solutions make consumers feel that their problem is completely solved but in reality mosquitoes keep hiding in the remote and difficult corners of our home, posing serious threat to their health and wellbeing.

 
Client:
Godrej HIT
 
Creative Team:
Unil Kataria, Ajay Dang, Chandan Kumar, Rishabh Bansal
 
Production House:
Jamic Films

 

Media used:
TV, Digital
 
Agency :
Lowe Lintas Mumbai
 
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MAM | Marketing
Q1-2016: Inox y-o-y box office collections up 53%, PAT more than quadruples
Performance of movies like Tanu Weds Manu Returns, Piku, Furious 7, ABCD2 and Avengers-Age of Ultron drove the resurgence in revenue as well profit after tax.
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Television | TV Channels
Swachh Bharat, National Anthem, Amitabh Bachchan to dominate Pro Kabaddi 2 marketing blitzkrieg
This year, the tournament has integrated with many national awareness initiatives, and special importance has been given to the Indian National Anthem.
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iWorld | Over The Top Services
Ditto TV introduces new #TVBuddy feature
The #TVBuddy campaign narrates how one always discusses their favorite TV shows with someone far away.
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Talking Point | Videos
Mumbai Meals Medley

In a city like Mumbai, where there are countless number of dine out options for every cuisine, and the number of offers and suggestions from curating apps makes you further confused, it is hard to settle with one that you call your favourite.

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Culture & Entertainment | Weekend Watch Features
Weekend Watch
Mumbai gets 12 open air fitness stations courtesy Dino Morea
 
 
 
 
   
   
 
   
     
   
   
 
DTH| DTH Operator
Airtel Digital TV launches 'Made in India' set-top-boxes
 
Television | TV Channels
Epic Channel launches India's first Twitter alarm to drive viewership
TELEVISION | TV Channels
CNN-IBNlaunches 'Good Samaritans Law' campaign
Cable TV | Multi System Operators
Ten Sports undisputed leader in sports TV viewership courtesy WWE
 
iWorld | Telecom
Enforcing Net Neutrality: A continuous monitoring challenge
 
TELEVISION | TV Channels
Bulldog Media: A glocal journey
 
TELEVISION | TV Channels
BBC on the boil; some lessons for Prasar Bharati
 
TELEVISION | TV Channels
BARC India floats initiatives to add new industry subscribers
 
MAM | Marketing
Q1-2016: Inox y-o-y box office collections up 53%, PAT more than quadruples
 
- Eros Shelves TV Channel Plan, to Focus on Digital Content
  Source: NDTV.
   
- Lifestyle firms rush to cash in on male grooming
Source: Livemint
   
- Why Old Monkers need not raise a toast to the survival of the sweet, pungent drink
Source: India Times
   
- Reform pressure mounts on FIFA ahead of vote
Source: The States Man
   
- Rediffusion Y&R appoints Jaideep Mahajan national creative head
- Zo rooms raises close to $15 million from Tiger Global, Orios Venture Partners
- Smartphone maker Karbonn plans to invest up to $3 million in startups

Source: ET

   
- Manish Malhotra to bring 'old world charm' at India Couture Week 2015

Source: Financial Express

   
- AVA Group forays into food business by acquiring Melam brand from Kerala

Source: Fnb News

   
- Volkswagen's Seat brand announces suspension of Spanish production due to strike by part makers

Source: Cartrade

 
- Gawker Staffers 'Condemn' Management's Decision to Remove Post Outing CFO
- Infographic: The Recipe for a Successful Booze Brand
- 4 Strategies to Mitigate Risk in Global Sponsorship Deals
- Brands Are About to Find Out How Powerful GoPro Videos Can Be
Source: Ad Week
   
- Apple spotlights 'amazing apps' in latest 'If it's not an iPhone' ad
Source: Apple Insider
   
- Ad tech is killing the online experience
Source: The Guardian
   
- Huawei Ad Debate Offers Look Inside Company
Source: WSJ
   
- Hulu Could Roll Out an Ad-Free Option This Fall

Source: Slash Film

   
- Sam Smith Featured In Balenciaga's Fall 2015 Menswear Ad Campaign
Source: RTT News
   
- Innity launches new programmatic ad solution
Source: Digital News Asia
   
- Sofia Richie Bags Madonna's Material Girl Ad Campaign
Source: Celebcafe.org
     
MOVIES | Hindi
'Bahubali' being prepared for global release; creates box office records
The edited version will be completed by the end of August and will be shown to film festivals, sales agents and distributors with a view to a wide international release.
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MOVIES | Hollywood
HBO receives 126 Emmy nominations; 'Game of Thrones' leads
HBO has received a total of 126 Primetime Emmy nominations, the most of any network for the 15th year in a row, for the upcoming 67th Primetime Emmy Awards.
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