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| ShopClues: 'Ghar Wapsi' sale |
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| Storyboard: |
The new ShopClues TVC ably illustrates the excitement that 'commute commerce' can infuse in the mundane daily travel. It shows how eager office-goers are to rush out from work at 6 PM and make their journey back home. They are shown hustling to their transport of choice, be it a bus or a train and logging on to their phones immediately. The Voice Over explains why everyone is checking out their mobile devices with such glee; '6 se 9 ki sale is on'. The core proposition of the sale is encapsulated in the final message: 'Har roz hamare app pe, surprising evening deals.' |
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| Purpose
of the ad: |
It highlights the exclusive app sale targeted at those who like to shop on their mobile phones during their commute post work. Christening this trend as 'Commute Commerce', ShopClues is a pioneer in tapping its huge potential with the unique 'Ghar Wapsi' sale. It has been designed especially for the evening rush hour between 6 pm and 9 pm with surprise deals on the app across categories such as electronics, fashion and home items. |
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| Client: |
| ShopClues |
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| Creative
Team: |
| Ashish-Khazanchi, O. R. Radhakrishnan , Vighnesh Gangadharan , Neha Sukumar, Santosh Jekate, Savio Banerjee |
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| Production House: |
| Thread Films |
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| Media
used: |
| TV, Digital |
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| Agency
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| Enormous Brands |
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