A runner from a small town, inspires an entire community to run through his blog, a group of food loving friends start a night time food truck and find their customers using technology to map customer locations, a designer uses technology software to create a block print design that she uses to give her T-shirts an ethnic and unique twist, a young filmmaker explores the dualities in nature in a montage of moving images - each evocative and intriguing, by playing around with optical illusions, each of these stories run with the theme of how they are using technology to follow their passions and connect with others.

College students armed with ambition, and the desire to assert individual identity, are looking to perfectly balance their academic and social lives, and technology gives them the platform to do this. As students step into new college semesters, this year's 'Back to College' campaign sets the tone for youth to be motivated about their personal ambitions. As part of the campaign , Dell showcases its exciting new range of Notebooks from its flagship Inspiron brand, the Inspiron 5000 series, which is designed to play multiple roles in a college students' life - be it for college assignments, skill and knowledge development, or for connecting with people and entertainment. An added bonus is these laptops is that they are also available in 4 colours, that allow for added personalization and individuality.