| |
| Storyboard: |
|
The ad dwells on living life large-heartedly, living 'Dil khol ke', which is always refreshing, inspiring and fun. It ties up with the TVS Phoenix as it's a fully-loaded bike made with a generous heart that clearly reflects through the multiplicity of features, great style and performance.
|
|
|
| Purpose
of the ad: |
|
The new 2015 TVS Phoenix is a unique combination of style, performance and features, and is positioned as 'The maximum 125'. The TV campaign brings out the idea of 'Dil Khol Ke' in a very youthful and endearing manner.
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| |
| Client: |
| TVS Phoenix 125 |
| |
| Creative
Team: |
| McCann |
| |
| Production House: |
| Kiss Films |
| |
| Media
used: |
| TV,
Digital |
| |
| Agency
: |
| McCann Mumbai |
|
