| |
| Purpose
of the ad: |
|
To strengthen the core
proposition of ‘smart’
while staying true to
its leadership stance.
|
| |
| Storyboard: |
|
The TVC showcases the
smart WagonR owner as
someone who is forward
looking, enterprising,
has a problem solving
capability along with
a strong sense of responsibility.
The WagonR owner is shown
as creating a win-win
situation in a heartwarming
way for otherwise, two
distinct worlds.
|
|
|
| Client: |
|
WagonR |
| |
| Agency: |
| Dentsu
Creative Impact |
| |
| Creative
team: |
| Shantanu
Mukherji, Sameer Kumar |
| |
| Media
used: |
| TV and Digital |
| |
| Production
house: |
| Code
Red |
|
