| |
| Purpose
of the ad: |
|
The campaign was designed to inspire people into the outdoors, with products being the enablers.
|
| |
| Storyboard: |
|
The launch campaign encourages people to explore the outdoors and discover the wonders of nature that are only witnessed when you physically go out there.
The TVCs show three friends across different travel situations across mountains, walking through clouds, through a forest and camping at a forest.
|
|
|
| Client: |
| Wildcraft |
| |
| Agency: |
|
Famous Innovations |
| |
| Media used |
| Television, OOH, Digital |
| |
| Creative team: |
| Raj Kamble, Kushal Birari, Hayden Scott, Akash Sahu, Anish Gutka, Khushnaaz Jamshedji |
| |
| Production
house: |
| Cosmic Panda |
|
