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  30 January 2015  | Volume 40 - Issue No:55   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Dentsu Aegis Network acquires majority stake in WATConsult

WATConsult will become part of Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as "WATConsult - Linked by Isobar".

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'Come alive'
Purpose of the ad:

The campaign was designed to inspire people into the outdoors, with products being the enablers.


The launch campaign encourages people to explore the outdoors and discover the wonders of nature that are only witnessed when you physically go out there. The TVCs show three friends across different travel situations across mountains, walking through clouds, through a forest and camping at a forest.

Famous Innovations
Media used
Television, OOH, Digital
Creative team:
Raj Kamble, Kushal Birari, Hayden Scott, Akash Sahu, Anish Gutka, Khushnaaz Jamshedji
Production house:
Cosmic Panda
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MAM | Media And Advertising
MediaCom wins media mandate for Urban Ladder
This win follows a year of big wins for MediaCom with a combined billing value of over Rs 500 crore.
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MAM | Marketing
Q3-2015: Titan q-o-q income, PAT and ad spends down
The company also spent 8.6 per cent less towards advertisement in Q3-2015 at Rs 96.75 crore
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MAM | Marketing
Q3-2015: Emami q-o-q marketing expenses up 16 per cent; PAT doubles
Emami's PAT in Q3-2015 almost doubled to Rs 183.70 crore.
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PEOPLE | Talking Point
In Conversation with Rajjat Barjatya

On the first episode of Talking Point with Ritwika Gupta, the Managing Director & CEO of Rajshri Entertainment, Rajjat Barjatya shares what it feels like to be a part of such an illustrious lineage and admits that Maine Pyar Kiya is his all time favourite Rajshri film.

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Dining | Features Exec Speak| Interviews
5 Eating Destinations You Must Visit
“My most memorable travel experience was conquering the river of ice” - Rajesh Sethi
Sony Six to broadcast IPL auction live
TELEVISION | Production House
Shashi Sumeet Productions launch marketing and creative agency
Singer Udit Narayan's surprise visit on 'Sa Re Ga Ma Pa Li'l Champs'
MAM | Marketing
DDB launches DDB-U in India
Sony Pal to bring curtains down on existing shows
Ten Sports to bring MotoGP to India; introduce new racing league
DTH | People
Tata Sky strengthens its top brass
TELEVISION | Production House
Prime Focus inks technology licensing deal with Gener8
ICC Cricket World Cup 2015 to be broadcast in 4K
Obamania: The biggest blockbuster of 2015
Zee launches Zee World in South Africa
- 'Secular' Missing in Government Ad: Let's Debate it, Says Minister Ravi Shankar Prasad
Source: NDTV
- How Facebook is using autoplaying videos and ad tech to make billions
Source: PC World
- Budweiser Super Bowl Commercial 2015: Adorable 'Lost Puppy' Ad Melts Hearts
Source: IB Times
- Preamble ad sans word 'secular' puts govt in a fix
Source: Manorama Online
- David Beckham's whisky ad gets a clean chit
Source: The Hansindia
- Meredith's TV Stations Air 60% Ad Rev Rise
Source: India Gazette
- Google 4th-qtr revenue misses Wall Street target
Source: Reuters
- This Tech Platform Is Allowing Brands To Scale Native Advertising In A Big Way
Source: BI
- Fiat Chrysler Will Have 3 Ads in the Super Bowl
- Need a Valentine's Day Date? Match and Starbucks Have Plans for You
- Here Are the Week's Top Brands for Instagram Videos
- The Year's 10 Most Unforgettable Social Moments in Sports
Source: AD Week
- This Is How To Make Your Super Bowl Ad Go Insanely Viral
- Katie Couric and Bryant Gumbel Grapple With Newfangled 'Internet' in BMW Ad
Source: Time
- Nick Offerman Pumps Up America About NASCAR In Hilarious Super Bowl Ad
Source: Huffington Post
- Watch The Deadspin Super Bowl Ad That Was Too Hot For TV! (NSFW!)
Source: Dead Spin
- The unsustainable economics of Super Bowl ads
Source: Vox
- Google stumbles amid mobile ad competition
Source: Oregon Live
- Watch Snickers' 'Brady Bunch'-Themed Super Bowl Ad
Source: Ad age
MOVIES | Hollywood
Frieda Pinto starrer 'Desert Dancer' premieres at Santa Barabara Filmfest
The screening of Relativity Studios' Desert Dancer marked the American premiere of the film.
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MOVIES | Hindi
French distributor acquires Tamhane's 'Court'
Earlier, the film won the Victor Turov Memorial Award for Best Film in the 'Youth on the March' Feature Films Competition
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