29 January 2015  | Volume 40 - Issue No:54   Facebook Twitter YouTube YouTube
 
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MAM | Marketing
CarDekho.com raises $50 million in funding led by Hillhouse Capital

The funding was led by Hillhouse Capital with participation from Tybourne Capital and Sequoia Capital.

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Parle urges consumers to show garbage its place
 
 
 
Purpose of the ad:

To spread a positive message with the Parle Litter Free initiative and encourage citizens to make a conscious effort to keep their environment clean.

 
Storyboard:

TParle Products has launched the first phase of the Litter Free campaign across the country through a series of Television Commercials. The commercials are set in a series of everyday scenarios that viewers can identify with and encourage them to “Show Garbage Its Place”.

The TVC shows a kid who is a class monitor. He is proud of it and boasts about it among the friends. He thinks it’s his responsibility to teach all his classmates. But when it comes to cleanliness of the society he just forgets everything. The “Dustbin Man” tries to convey the message that it’s important for anybody to make the society clean and make it liter-free.

 
Client:
Parle Products
 
Agency:
Thoughtshop Advertising & Film Productions
 
Media used:
Television, Digital
 
Production house:
Futureworks
   
 
MAM | Media And Advertising
Yepme to sponsor West Indies team in ICC Cricket World Cup 2015
The online shopping company looks at the association to strengthen its vision as a global brand.
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MAM | Marketing
SureWaves & Hansa Research to audit Spot TV Network
The association of Hansa Research with SureWaves Spot TV Network, brings an additional seal of accountability to a revolutionary, new age media platform.
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MAM | Media And Advertising
Leo Burnett appoints Karen Ellis as global creative director for SK-II
Ellis is an award-winning specialist with 20 years experience. She will be based out of Singapore.
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TELEVISION | TV Channels
CMG submits proposal to BFF for ISL-like football league in Bangladesh
 
TELEVISION | TV Channels
Turner targets young adults with ‘Mr Bean’ licensing products in India
Technology | Hardware
23rd Convergence India expo ends with Annual Telecom and FTTH Council APAC Summit
 
 
TELEVISION | TV Channels
Prashant Bhatt to launch production outfit - Studio B&M
 
TELEVISION | TV Channels
Ten Sports to bring MotoGP to India; introduce new racing league
 
TELEVISION | TV Channels
Increase in FDI cap: a boon or a curse?
 
iWorld | Over the top Services
“We are playing the role of a connector between talent and viewer”: Samir Bangara
 
MAM | Media And Advertising
Ogilvy & Mather India establishes new management structure
 
TELEVISION | TV Channels
Star Sports launches new World Cup campaign
 
Regulators | I&B Ministry
MIB takes action against 97 cases of violation of various codes by TV channels
- Shiv Sena turns Preamble ad into a campaign
Source: TOI
   
- Super Bowl ad spots sold out, NBC says
Source: Reuters
   
- Sex-test ad bar on Google and others
Source: Telegraph India
   
- GoDaddy Pulls Its Super Bowl Ad After Animal Lovers Complained It Could Endorse Illegal Puppy Farming
Source: BI
   
- How to Increase Your CTR with a Powerful Ad
Source: Promotion World
   
- Twitter Introduces Private Group Chats, Ad-Length Video Support to Fight Rivals
- Shah Rukh Khan to Feature in West Bengal's New Tourism Ad?
Source: IB Times
   
- The extinction of the unicorn explained by TV ad
Source: First Post
   
- Advertisers rush to canvas new medium: Delhi Metro’s coaches
Source: Live Mint
 
- Boutique Game Studio uCool Looks to Capture New Players With This Super Bowl Spot
- BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online
- Forget Football. Nick Offerman's Glorious Nascar Music Video Will Get You Pumped for Racing
Source: AD Week
   
- Apparently Puppies Aren’t Always a Safe Bet in Super Bowl Ads
Source: Slate
   
- Group's Ad Featuring 911 Call Grabs Attention at Super Bowl
Source: ABC News
   
- Get out the tissues: It's time for Budweiser's puppy Super Bowl ad
Source: Mashable
   
- Nissan back in Super Bowl ad game for first time in almost 20 years; Watch teaser
Source: Mlive
   
- Dominos slams 'Fifty Shades of Grey'-style pizza ad
Source: Pop Watch
   
- Toyota’s Super Bowl Ad Strategy Includes 70 Unique Facebook Video Posts
Source: WSJ
     
MOVIES | Hollywood
Common & John Legend to perform together at The Oscars
They will perform their Oscar-nominated song “Glory” at the 87th Oscars, hosted by Neil Patrick Harris, and will be held on 22 February.
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MOVIES | Hindi
Bombay High Court clears release of 'Rahasya'
The film’s story involves an urban couple living in Mumbai whose only child, an 18 year old teenager named Ayesha Mahajan has been murdered inside their large duplex apartment.
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